I come cross this RBC Capital Markets study report, FACEBOOK COULD KILL GOOGLE. I am amazed by its results. The report was come out last month, still, I think it is good and useful information to share with you, when you read it, pay attention to the comment section, you may find something interesting from there.
The study pointed out that 19% of Google’s unique visitors are referred by Facebook, up from just 9% a year ago.
In the other words, Facebook has become to Google as a traffic source, given current rates of growth, the study also suggest that Facebook will overtake Google in terms of number of unique visitors by 2011-2012.
The key points of this study:
Facebook is actually positive and complementary for Google thus far, but that could change if Facebook’s rapid growth trajectory continues on its current path, or if/when social media can find a business model and attract ad dollars from other online media.
At the very least, we think Facebook as the “starting point” for more and more users on the Internet could create some multiple compression for Google over time, if the momentum continues. Continuing read the full study report ..
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