Are You Social Media Marketing?

Marketing is no business – Marketing itself is a tool to grow a business.

When I do my regular RSS catch up, this Soical Media Marketing the Anti-Social Approach caught up my attention and I suggest you read it too.

In the article, Charles Heflin got some interesting questions, he made some good point, shared with you some of his opinions toward social media marketing, together with some applicable tips toward building a content syndication network and what are the benefits you will gain.

Do you like hanging out on Twitter or Facebook working endless hours to attract new business prospects?

Do you like “hanging out” and letting people know every intimiate detail of your life?

Do you like making small talk with hundreds of people every day in hope that some of them will filter into your sales funnel somehow?

How many hours do you spend building/networking with Twitter followers, Facebook friends and the like? What is your goal in all this?

In other words, you can utilize social media by ignoring the “networking” bits and focus on marketing leverage instead.

Most people spend 90% of their time marketing and 10% of their time nurturing their business message. This is backwards.

Why not spend 90% of your time moving prospects into cutomers, enhancing your web presence and nurturing customers for repeat sales?

The answer is simple… You have not found your leverage point yet. You know, that single thing you can do that will reduce your marketing time from 90% down to 20%, then 10%, etc.

With this understanding in place what can you do to leverage your time, effort and money to market your business most efficiently?