Greetings All,
In his book “How to Become a Marketing Superstar”, Jeffrey J. Fox defines marketing as the “profitable identification, attraction, getting and keeping of good customers” … In the other words, there is the need for communication between the business owner and the prospect for any marketing is to take place.
The traditional routes for this communication is through newspaper, radio, television, billboards, flyers, posters and direct mail. Email is a latecomer in this arsenal and is still going through its own evolution.
No matter what, the principles of marketing and money making will remain the same even though there must be some adaptation to the medium, in this case email.
Speaking of that, the most significant decision that you’ll have to make in setting up your email marketing business is about list management.
You can decide to do this on your own by using an autoresponder script that you can purchase or go with a web-based company on a subscription basis.
An autoresponder can be regarded as an email robot.
It automatically sends an email response to an email request. If you send an email to an autoresponder address you automatically receive a pre-written emailed response. In the early days only one response could be provided. If a person sent an email request, they received just one message back.
Auto responders provided by most ISPs still work the way by providing an automatic response such as a message saying that you are away on vacation and will return the email later.
Well, a full-fledged autoresponder will be able to provide an unlimited number of follow up emails to a request for more information triggered by the prospect filling a form or sending an email to the autoresponder’s address.
Learn more about what this email robot is and how it helps you achieve your marketing campaign successfully in this week’s MBA Digest.
Till next time – promote & prosper! 
Cheers!
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