Understanding Market Research is the Key for Success

If you read my previous post Online Market Trend 2009, you may already learn where consumers will spent most of their time and for doing of what etc. For marketers, no matter you are focusing on offline or online marketing, one task you must do is market research!

For an organizations who does market research on a regular basis are positioned better to stay in touch with their customers or clientele.

For affiliate marketers (many of them), on the other hand, doing market research seems a very hard task, many of them fail of doing it due to the lack of time given before jumping into a niche market to promote the products.

Because of that, some find that the market they have entered have sub standard products to sell so the returns in commission are very minimal. Others find that after building their money sites, the keywords they are chosen to use are so competitive, which they can not get a good listing in the search engines without having to spend their money (PPC) and time by promoting the niche site aggressively.

Understanding Market Research is the Key for Success as an Affiliate Marketer or Online Business Owner. Market Research is the First Step in the Development of Your Website (it is for affiliate, organization and whomever want to focus on Internet marketing toward product or service promoting).

As affiliate and/or online marketer, when starting out you need to find a niche market you are interested in and conduct research for profitable keywords. By doing that, you can accomplish the task toward finding out what your potential customers are looking for before you start to build your site. It helps you see what traffic you expect to receive from your selected niche. And once you have established your keyword phrases and traffic estimates, you can then go and research the products you want to promote from your list of keywords as an affiliate.

In regarding to researching your keyword terms, it doesn’t have to be a difficult assignment and it does not have to be expensive when you first start out – you can use Google Keyword Research Tool, it is FREE.

As a serious marketer, you will want to look at tools such as WebCEO or IBP or Keyword Elite down the line.

Speaking of keyword elite, Brad Callen’s new interface Keyword Elite 2.0 is the one you might want to look into it. This powerful research tool will save you tons of time and energy towards con­duct­ing prop­erly research the mar­ket to find out which group of peo­ple are buy­ing what, and what they’re selling etc.

Compare with the version 1.0, there are a few highlighted changes that will be part of this new release. The user interface of the program has been completely revamped. It is much more attractive, yet a lot easier to use as well.

Some interesting modules have been added to Keyword Elite 2.0 making it more up to date concerning some of the latest Internet Marketing trends.

keywordelite2

* Adwords Time Machine – Now you keep track of others in your niche and monitor their Google Adwords campaigns for the past 6 months. This allows you to copy their landing pages and use ad copy that you know works on your own PPC campaigns.

* Adwords Competition Sniper – This new feature allows you to find other sites in your niche which run Google Adsense. With this info, you can target your own ad placements in Google Adwords, or setup a media buy with the site owner. These targeted placements should lead to higher conversions.

* JV Diamond Miner – This feature enables you to uncover sites related to yours that have their own opt-in mailing lists. By emailing these site owners, you may be able to partner up with them and advertise your own product on potentially lucrative areas of their site. This is one method that not many affiliate marketers use, but can work very well.

* Significant Speed Improvements – The new Keyword Elite 2 is ten times as fast as the old version. Now you get your results in seconds instead of minutes. Existing Keyword Elite users will be blown away at the difference in speed between the two.

I find this new version of keyword elite far more powerful for conducting Pure Keyword Research than other software tools. Its different modules make it one of the most powerful research software available on the market.

At $197 though, Keyword Elite 2.0 is clearly not accessible to everyone. That is why Brad decided to help you in your purchase decision by offering you a FREE copy of SEO Elite, which we sell for $167. You’ll get it totally free! :-D

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  • gede suyasa

    I love to read your article,make me understand about marketing on line!

    • Ann Liu

      Hi Gede – my pleasure, great to hear that .. thank you for the notes .. :-)