Have you ever wondered how many impressions or clicks you could have received if you had used a different maximum CPC bid? Have you used Google’s Adwords bid simulator?
Google’s bid simulator was launched a little over a month ago, is a feature of the new AdWords interface that shows you the potential impact of your bid on your advertising results. The simulator shows you the potential impact of your bid on your advertising results.
The Bid Simulator uses data from the past week to re-calculate the number of impressions for which your ad could have shown if you chose a different maximum CPC, how many clicks your ad could have gotten for those impressions, and how much those clicks could have cost. You, as an advertiser, can take advantage of this information and apply the changes to your campaigns in the future.
In addition, Google’s Dan Friedman recently has released a New Video Tutorial on AdWords Bidding, which you might find useful if you have ten minutes to kill. In the video, he talks about how to calculate values, interpret them, and use the data to maximize profit.
If you want to succeed on Google adwords and keep using this marketing channel to market your business, it is good to spend sometime listen to what they have to say on the matters.
