Have you heard about Google Adwords is banning affiliate accounts like crazy? This means lots of affiliate account out there could get affected, and they need to looking for other traffic sources to tap into for grow their business.
With quality score becoming stricter and stricter, it seems that more affiliates are turning to media buying to drive targeted traffic to their offers. It is a very powerful resource that has the potential to help affiliates generate almost an unlimited amount of traffic to their offers.
Media buying, also referred to as Display Advertising, it occurs when you purchase banner inventory on a site, network of sites, or an Ad Exchange (ie: AdBrite). It is one traffic avenue that should be explored.
To help you in light with current Adwords situation, I find that The SuperAffiliateTwins have a great blog series in the subject of Media buying. I want to share with you and let you know it.
Their step-by-step guide will teach you how to start media buying, how to be sure to track, optimize, track, optimize, track, optimize your affiliate campaigns etc, and how to bring it to a whole new level.
* Media Buying Guide (Step-by-Step Guide Part 1)
* Media Buying Guide (Step-by-Step Guide Part 2)
* Master Your Campaign With PPC First (Sources Included) – Part 3
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