This is second part of “Your First Genesis to Success Make Money Website Guide” series.
The Business Idea Comes First
Each and every day, there are millions of dollars being spent and received via the medium of the internet, there is absolutely nothing to stop the average householder in Los Angeles buying products or services from a business or an individual in Sydney or Auckland.
Speaking of make money from the net, the first concept to grasp about is to setting up a website that you must promote or sell something in which is easily transportable or deliverable. It has to be something for which there is already an established demand, because satisfying established demand is far easier than creating demand from nothing through your own efforts. As long as you are in a position to satisfy these initial requirements, you have the basis of a truly global business, one that ignores international boundaries and datelines.
Setting up a website that is designed to sell products or services is a little like setting up a shop in your local high street or shopping mall. Your website is your shop window, but in the case of a net-based business. It is a shop window that is available to any internet surfer at any time of the day and any place in the world.
When setting up your new online business, the first thing you have to decide upon is “what are you going to sell from your shop?” It is well of having a vague idea about setting up a website as the bases of the business, but the initial business idea or concept has to come first.
Fortunately, there is plenty of online-help resources available in this respect, there are millions of would-be entrepreneurs all over the world have already set up successful online businesses from which you can take a lead.
For example, most new online business beginners tend to start off with a business that is designed to make money in one of the two ways. One is to feature advertising (like banner ads etc) on a webpage which generate an income for you, the other way is to promote other people’s products or services in return for a sales commission as an affiliate.
Both of these ideas or concepts are relatively straightforward and simple to implement, that’s why their popularity with people who are just starting out is strong.
However, beside that, there is another model that you should follow, which is you have to have an idea of the market sector or niche that you want to operate your business in.
This choice is a critical one because billions of people coming online every day to search for information, products or services, they do not do so in a totally haphazard, willy-nilly way. When these individuals use the net to search for whatever it is they need, they already know what they are looking for in advance. Hence by definition, their search activities are predicated upon what it is they want.
For example, they could be looking for a hotel in Thailand or the best place to buy a Gucci handbag in New York. When they start by typing the most appropriate phrase or term that you can think of – ‘hotels in Thailand’ or ‘Thailand hotels’ for example – into the search box to begin the process of drilling down to the information which they are seeking.
If in this scenario you happened to be a Thailand-based hotelier, the person who is searching for this information obviously represents a prime prospect for your business, someone with whom you want to make contact or a connection as quickly and as efficiently as possible.
This is the same principle that applies to any website based business you decide to launch. You have to have an appropriate subject matter around which your business is built because in this way, you have a clear idea of the kind of people who are most likely to buy from or do business with you.
Thus, deciding upon the topic or subject matter of your business is the all-important first decision you have to make.
Once you have done that, then and only then you can begin to build your site. When you do so, there is a couple of ways you can use to help that site generates cash almost immediately.
1. Feature third-party advertising on your site that is placed there by an online advertising company, amongst whom the biggest and best-known is Google.
If this were to be your moneymaking option of choice, the ‘set-up’ pattern that you would follow looks something like this.
A) Create a site, the easiest way is to do it is use SiteBuildIt!, or if you like to use wordpress blog, then get yourself a professional designed theme on which you can feature advertising before applying for an account with Google AdSense. Although it may seem slightly contrary, you create your site first rather than applying for an AdSense account because Google want to review your site to check on its acceptability to the program first.
This is however something that only ever happens once, and as long as your site is in some way business focused and already contains a degree of content – half a dozen articles that are focused on your topic should do it – the chances of your account’s application can be accepted. If however it is not accepted, then you need to add more quality content to the site and then reapply. In regarding to the new fresh content, you either can create yourself or use Private Label Rights solution.
B) Once your AdSense account is open, you can create appropriate advertising materials within your AdSense member’s area before placing the JavaScript code onto your site.
The primary attraction of placing these advertising materials on your site is to ensure that the actual adverts that appear on your site are targeted.
For instance, if in our earlier example, you had a site that features articles about hotels in Thailand, the advertising that will appear on your site would be from companies or agencies who offer hotel accommodation in this particular part of Southeast Asia.
What you therefore need to do is to ensure that people who come to that particular website are interested in obtaining information about hotels in Thailand. You do this by using the targeted promotional and marketing strategies, which you will learn later from this series.
Hence, the advertising that appears on your site is 100 percent matched to the kind of people who will visit your site. As a consequence of this ability to target the advertising at your visitors, Google ensure that some of those visitors will click on the adverts shown on your site. When they do so, you will get paid for every click.
The advantage of this particular online business model is that your site’s visitor does not need to spend any money for you to earn an income from your site. It is the advertiser who is paying you (via Google) to send visitors to their site. The necessary part for you to get paid is for your visitor to click on the targeted adverts that Google have placed on your site.
On the flip side of the coin, the downside of this particular AdSense model is that in the majority of cases, the amount of money you are getting paid for every individual click is likely to be measured in cents rather than dollars. It is therefore a fact that if this model is you choose to work with, and if you want to generate the level of income that you would probably like to achieve, then you need to create many websites.
2. The alternative way to operating a site that features advertising is to build a site that promotes a product or service someone else has created, in the other words, to be an affiliated sales person for the original product creator.
There are plenty of distinct advantages to working with affiliate business model. I will highlight two points here:
A) There are products and services available which are appropriate or relevant to almost every market you can think of, so no matter what kind of business or niche you want to get in, there will be something that you can profitably promote from your niche targeted website.
B) The amount of money that you are likely to earn per transaction from this kind of business is likely to be far higher than you could ever expect to generate from advertising revenues compare with AdSense model.
The disadvantage of affiliate business model is that in order for you to earn money, the individual who visits your website has to spend money on the product or service that you are promoting first. Nevertheless, as long as the product or service is sufficiently well targeted, you will undoubtedly generate some sales and therefore earn reasonable levels of sales commission.
Because this second business model tends to be more profitable for the majority of online to beginners, I am going to assume that this is the particular make money online way you will follow.
However, as far as the process of creating your own website is concerned, there is not a great deal of difference between adopting business model ‘A’ and model ‘B’, so if you want to start by advertising rather than as an affiliate, most of what you read here will still apply.
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