It’s difficult to start a business, let alone learn how to market it. It’s not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. In today’s business world we are seeing a paradigm shift if you will. There are new online methods and techniques that are become not only more efficient in reaching consumers, but they are cost effective as well. However, there are marketing basics that are important to every small business owner. Honest speaking, marketing is not an expense, it’s an investment and it’s important to have a clear understanding.
Today we continue our previous lesson – content and product promotion part 2. If you follow the lesson from the begining, from the product information page about the dog food (the example we are using in this guide series) related e-book that you discovered earlier at Clickbank, you should be able to form a fairly clear impression of the main ideas and concepts behind that book:
You can also search the net by using the product name to find other additional information, and it should be possible to write a reasonably cogent and informative review of this product. The ultimate goal of this review is to recommend the product you are promoting to your site visitors.
When you do so, try to encourage your visitor to let them buy a product from your link by offering them a related free gift or bonus when they come to your site. Depending upon what kind of product you are promoting, you should be able to find something suitable to give away by looking for appropriate PLR materials.
Materials of PLR products means that not only do you get the right to resell the product to your customers and keep 100% of the profits, you ALSO get the right to modify the product and usually you’re allowed to put your name as the author/creator of the product. For example, you can download a PLR e-book, rewrite as much or as little of it as you want and then republished the rewritten product as if you wrote it from the beginning.
Hence, by using PLR materials, you can quickly and easily create a unique bonus product that you can give away to your site visitors to encourage them to buy the product you are promoting from the link on your review page. To find materials of this nature, either search Google using ‘your subject + PLR’ or see what is available at All PLR Content.
Once your product review is complete, you need to add it to your site, the main page of your site. Just go to your wordpress admin area, click on the ‘Setting’ link, followed by ‘Reading’ and then create your ‘Static page’.
With your review published on a static page on your site, you are now ready to start driving traffic to that individual page. However, you should not send all of your site visitors to this page because as part of the process of generating targeted visitors, you will also generate incoming links at the same time.
Google uses these incoming links as one of their major considerations when deciding how highly they will rank individual pages of your site in the search results. One of the primary requirements they have when assessing the strength of your link network is that the link structure of your site should appear natural. If every incoming link points at exactly the same page, it does not appear natural, meaning that you must introduce a degree of variety.
For example, if you write keyword targeted articles to promote your business before publishing them on an article directory site like GoArticles, you will include a hyperlink in the brief biography added to that article which points at your site. A significant percentage of these articles should point at your review pages, others should point at content pages, specific articles, or video is that you have embedded and so on.
To promote the products on your sites, there are literally hundreds of ways that you can use to generate traffic for your site, which including writing keyword focused articles as highlighted in the previous section.
And there are also plenty of online resources in which you can find all the information you could ever need to kickstart your online marketing efforts.
For example, you can create simple, short videos and by uploading them to all of the major video networking sites like YouTube using the free up load resource of TubeMogul, you can literally drive thousands of visitors to your site from some of the most popular website in the world.
You can also create a free press release and send it out to the major news sites like Google News, Yahoo News etc.
Just remember that every time you publish new content, whether it is on your site or published externally on an article directory or video network site, make sure that you submit information about that content to the major social bookmarking sites like StumbleUpon, Propeller and Digg as well. When you do so, make life easy for yourself by using a mass submitter like OnlyWire instead of submitting information to each individual social site manually.
Be under no illusions about it, targeted visitors are the lifeblood of your business, it is the difference between making thousands and making nothing. Once you have your site up and running, you must ensure that it becomes an integral part of your daily routine to learn everything you can about how to generate massive amounts of visitors for your site, because by doing so, you have taken a very significant step towards ensuring your business becomes a long-term success story.
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