Hydra Dumps 15,000 Affiliates

industry. At high end we are likely to see more big, invitation-only nfocusingservmajor brands. At lower end we are goto see a bunchCPA nscrabblto sell slewmake-money-online products from various onlingurus as publishers and nlook to make up for lost rebill income.Rebill offers provided many with massive returns for little effort, but have been followed by a matchcontraction in maplace as credit card companies and FTC have clamped down. It’s no secret that manyCPA nthat sprang up in last 12 months are now in trouble.The offers they were runnlast year became commoditized with result that nhad to chase traffic volume via ever-increaspublisher payouts. Margins got squeezed, more nentered fray, and then FTC came calling. For some, last few months have be great time to catch uptheir tan in Costa Rica while waitfor fuss to die down.But Hydra is maka clear statement that they want to bs leaders at other endma. Our view is that this is right approach for industry. You may remember Jason Calacanis upsetta few people at Affiliate Summit a coupleyears back with his statement that affiliaters needed to stop thinksmall.He’s been proved right. The industry made a few quick bucks, but manythose gains have been lost again.Now though, as economy recovers, big brands and their agencies – and their absolutely enormous budgets – will be lookfor real ROI from their maing. The peindustry needs to grow up, put away childisys, and make some real money by deliverthat ROI to them.