With any cutting edge or continually changing industry, there’s always going to be a gap between what the professionals and the clients know. When that industry is in constant flux, the knowledge gap can suddenly become a yawning chasm of misunderstandings and misconceptions. Therefore, it’ll probably come as no surprise to a great number of people, like in the case of search engine optimization (SEO); many people either confuse about it or just don’t get it.
It’s this lack of understanding that lets people call SEO professionals “Snake Oil” salesmen, and to disparage the hard work that they do.
If you want to jump into the Internet marketing ocean, to pursue and invest your hard earned money into SEO career, you should at least learn and know some of SEO knowledge, such as what you’re getting into, how SEO can help, what you can expect in return and so forth.
In addition, if you are new to affiliate marketing business and you are a new affiliate marketer, you might have bought into some of the advertising hype that is so abundant on the Internet toward the SEO misconceptions.
Below are our five favorite misconceptions in which we saw misleading the new affiliate marketers.
1. SEO is All Technical
No kidding! Some of these (new) affiliate marketers believe that unless they become HTML gurus, they can’t possibly optimize their websites for the search engines, which is not true.
The truth is that SEO is only about 15 percent technical and it’s easy technical stuff. You don’t have to be an HTML or Joomla or Drupal guru.
2. You can Buy SEO and You can Pay for Companies do SEO for you under $100
Oh, please! SEO is not for sale. You can hire “SEO Experts” to optimize your website, but you can’t buy SEO. And the amount (under $100) simply doesn’t pay for all the necessary things that need to be done in a quality and successful SEO campaign.
If you’re going to get SEO work done, please don’t fall for these false claims and quick traffic schemes. Look into finding the right SEO professionals for your needs and your budget.
3. It Takes Three Months to Complete SEO
Who told you that? Where did this come from? The gestation period for a dog is two months. SEO doesn’t have a gestation period, and it is never a one-time action. If you are trying to do something too quick and hastily. Even with all the metrics in place, it’s definitely not work, it is impossible to gain consistent ranks on Google within a short span of time.
SEO is somewhat like mowing your lawn. You do it, and then you do it again. SEO work is an ongoing process. If you don’t do it for an extended period of time, things don’t look as good, your site’s ranking will fall and you will soon feel it in decreased traffic and income. In the other words, SEO is NEVER over and it is done with. You have to do it on an ongoing maintenance bases. Take your time, set your targets and work towards it in a healthy way.
Once you’re fully optimized and ranking well in the search engines, keep it up! If you don’t, your competitors will, and you will find your site slipping in the SERPs.
4. You can Get Ranked Number One in Google Quickly
Well, if you have magical powers or if you can control the interest in Google, it might be able to happen, otherwise, to get a high Google rank, you have to work, work and work. Sometime even if you do that, you still may never be able to get number one ranking because the language of the Internet is fluid. It changes fast, terms and phrases that were “hot” yesterday are dead or probably gone today. There always surprises out there.
5. For SEO You Need the Right Software
Please stop thinking like that, there is software that can identify SEO gaps and errors on a website, but the software CAN’T fix the errors or the right and the wrongs, you have to do it manually to get them fixed and you’ll never be able to “set and forget” SEO!
In conclusion, SEO is about changing the HTML code of your pages and the structure of your site in such a way that when an SE robot reads the site, it can understand that the pages have valuable content related to your keywords, and then rank them high. SEO also tells about ways to increase your link popularity – the number of links from other high-ranked pages to your site. This is important because most search engines consider your link popularity a vital ranking factor.
To learn more about it, this Best Free Training Course can help you.
To completely accurate FACTS about SEO, below are three solid points you must keep in mind.
1. SEO takes time, and lots of it.
2. SEO is a combination of many factors, and there is no quick SEO fix!
3. You’ll never be so easy and simply through with SEO unless you throw in the towel and quit.
Affiliate marketers – SEO really can be your best friend, the things you need to know and do is to make sure you get it done correctly! Never be satisfied with your SEO work, as there will always be something that can be improved or needs to be done.
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