No matter how technology changes, no matter how many types of the newest marketing methods have been created, implemented or adapt, the numbers below shows you that Blogs are still a great way to get your message out there, it is still the way to help you gain exposure and credibility in your business niche, market or industry.
Those interesting stats are courtesy of 2009 State of the Blogosphere by Technorati. Do take some time to read and absorb the stats and draw whatever conclusions you will have.
* More than 133,000,000 blogs have been indexed by Technorati since 2002
* 77% of Internet users read blogs according to Universal McCann
* Two-thirds of Bloggers are male (ladies, where are you? Time to start Blogging!)
* More than half are married and more than half are parents
* 60% are 18-44
* 75% have college degrees and 40% have graduate degrees
* One in four has an annual household income of $100K+
* Around half of Bloggers are working on at least their second blog
* 68% have been blogging for two years or more
* 86% have been blogging for at least a year
* 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
* 72% say they blog in order to share their expertise.
* 61% say they blog in order to supplement their income.
* 53% of professional Bloggers are interested in attracting new clients from blogging.
* 72% of those who are self-employed and blogging are interested in attracting new clients.
* 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
* Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as or more than ever (73%, 76% and 80%, respectively), while Hobbyists are blogging somewhat less.
* 15% of Bloggers spend 10 or more hours each week blogging.
* One in five Bloggers report updating on a daily basis.
* The most common rate of updating is 2-3 times per week.
* The majority of blogs use tags (85%).
* 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
* Bloggers participate in an average of 5 activities to drive traffic to their blogs.
* 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
* 54% are Part-Timers
* 32% are Self-Employed Bloggers
* 14% are Corporate Bloggers
* 51% of Corporate Bloggers – 58 respondents – report receiving a salary for blogging.
* 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
* 58% say that they are better-known in their industry because of their blog
If you haven’t read one of my previous posts on Stop Waste Time and Start to Your Blog, please check it out.
No matter what you interest are, whether you interested in religion, law, history, philosophy – all kinds of things. You know by blogging, you can get to reflect on issues that interest you and thereby clarify your own thoughts, with the bonus that thoughtful people might interact with you.
Unfortunately, many people out there are tend to think – who has time for this blogging work? Well, a dedicated 30 minutes out of your day to post on your blog, get it indexed by afternoon (Google tends to index blogs very fast) with a great keyword phrase ranking can bring you customers by evening.
If you are new to all those blogging things, please read this Previous Blogging Post.
For many of you, you know you should blog, you know blogging is good for market your business, and in fact, to start blogging is not difficult at all, it is really that simple.
The only thing you need to is that before you start your blog, the very step is to ask yourself: Why are you Blogging and what do you hope to accomplish? Do you want:
* To build brand awareness
* To improve customer relations
* To get new clients/make sales
* To boost search engine rankings
* To show knowledge & earn credibility
Or for any other reasons …
Once you get your question answered, then start to How to Crate a Blog that Wows and Inspires.
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