Why Don’t Producing Blog Empires?

Most blogs are small potatoes. The vast majority are online journals where teenagers talk about their lives to a readership made up of their closest friends. A growing minority, however, are businesses in and of themselves. They balance costs and income; they purposely seek out content providers, advertisers, and paying customers. They make a profit. They are, in fact, blog empires, ruling over a reader-defined section of the blogosphere as the go-to site for millions who come to get the news, buy promotional merchandise, and donate money to keep their favorite bloggers fed and happy.

That’s where you come in. You can draw millions of readers, because what you have to say is important. You can accumulate advertisers, because they will pay to reach your readers. In short, you can build your own blog empire, and it’s easier than you think.

A Blog Empire, like any other business, is made up of three major components: a supplier, buyers, and the products for sale. But a blog in many cases differs from the average business because you are bringing together two sets of customers and delivering two sets of products. And you’re not even selling the main item you produce.

The first component is a supplier. That’s you. It is your words, your opinion, your research, and your art which can bring thousands or even millions of readers to your blog. You will be the attraction, the broker, and the Emperor of your Blog Empire. If it weren’t for you, the blog wouldn’t exist. Because of who you are, what you know, and what you do, it can thrive.

The second component is a buyer, a customer. While the vast majority of your customers will be your readers, other customers will include companies that pay you to feature their links and advertisements on your blog.

The final component is a product. Like all businesses, yours can’t exist without a product to sell. Continuing read in this week’s MBA Digest