Multimedia Powered Email Marketing Enhance the Engaging

In the age of YouTube, online video is something we all take for granted. With a 71 percent increase in online viewing the last year, video is the fastest growing trend in Internet history.

From an audience standpoint, YouTube continues to dwarf all other video sites in February 2009. But the growth in the early part of 2009 appears to be centralized among sites that host long-form videos. In fact, one of the more interesting trends in online video is the increasing attraction to long form videos: the total minutes spent watching long-form (average of six-to-eight minutes) is considerably more than minutes spent on short-form, and has grown about 20% in the first two months of 2009.

The growth of video also makes it a powerful online marketing tool for all different kind of marketers. If you can integrated it with those email marketing campaign, your marketing effort could get improved dramatically. In the other words, rich media is proven to increase engagement and improve your email marketing results, by saying that, the GetResponse has launched their huge, free increases in rich media storage that helps non-technical users create polished, high-impact video email marketing campaigns, with no added software, equipment, or costs.

If you are a GetResponse user, you can now record audio and video files directly from your accounts and upload them to your newsletters, email promotions, your website and your blog. And it’s easy to share videos on Twitter or Facebook, or just copy the video URL and send to a friend as well.

Better yet, the users of GetResponse have free access to up to 1 GB of stored files in their Pro Accounts. If you stick with your free account, you can still use up to 100 MB. Their virtually bottomless storage will allow you to upload and store your favorite videos, audio, presentations, photos, pdf files, etc in one safe, convenient place, then simply click to add to your campaigns whenever you need them.

If you’re using rich media in your marketing campaigns, video email marketing can definitely speed up your process and results. It is well worth your investment.