Political Crisis and Marketing Ideas Sharing in Recession

December 2, 2008 | Written by annliu | Filed Under Newsletter

Greetings All,

I hope you have a fresh start for your Dec. But for people that living in the Thailand, I believed non of us had a good week even have a good new month start since the country political crisis started last Tuesday

I feel so sorry for what is happening in this country, also I feel extremely sorry for these foreign tourists that stranded here because closing down of the two airports. By the time of writing, the number of foreign tourists in Thailand has reached 240,000. According to the news, the toll will continue to rise daily due to lots of them reach the end of their holidays. Everybody is praying and we all hope that there are solutions could come out soon, want to see the crisis get sort out, and people can live in a peaceful life …

Well, if you can, please pray for us, pray for Thailand and its people, pray for those tourists who are stuck here … etc .. Thank you.

I understand that with so much email coming your way everyday, I thank you for taking the time to read this. It is my hope to meet more of my readers and customers in 2009, it also my hope to get connected with you and hope you get something good from every newsletter I write and something you can use.

This week I want to share with you the discussion that I posted on the LinkedIn professional network. Professionals from around the world are sharing their ideas and opinions. They are great information which you won’t find anywhere else.

Okay, here is my question:

Will you maintain or increase or reduce investment in your marketing activities or campaign? – The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts, what do you think? If you are the head of the company, what will you do?

Here are some of the answers:

1. It depends on the sector. If you are marketing card readers to banks, don’t bother. In our sector, health, it is an opportunity to expand, increase efforts. – Craig Rawlings

2. In my field, I’m concentrating in my local city & county. Using weekly and monthly’s magazines to promote my book. I was considering an ad in the NY Times on a national scale in their book-review section but it cost $5,000 for a single run and I’m not doing the numbers to warrant that…nor is there available stock online. – John Thomas

3. Good question, Ann. I think both Craig and John make excellent points: re-examine (and re-adjust as necessary) the industry sectors you’re targeting (where is the money still being made?) and hone in geographically. For many (though not all) businesses, there’s a comfort level in working with companies closer to home – and these clients often are less expensive to market to and work with. Spend the marketing dollars more smartly – whether the budget be bigger, smaller or equivalent to last year. – Jill Marquardt

Here has more Marketing Ideas Sharing from Those Professionals

If you want and would like to share with us here your marketing idea, please post it below. I appreciate your contribution.

Till next time – Happy sharing