Effective Internet marketing for online business brings traffic to your website and then converts that traffic into paying customers. When you can accomplish this conversion on a regular basis, you will know that your website marketing strategy is truly a success.
However, to achieve that success, you need to know and understand how your site or blog perform first, where are the traffic comes from, which page of the site is old and needs to revise or remove, what are the ratio of your website’s conversions and so forth.
After knowing that, and then you can determine whether or not you should continue with a specific strategy.
Identifying, analyzing, tracking, improving and measuring etc your website’s performance will help you do better job in terms of determine which methods were effective and which methods were not. You can then adjust your strategy accordingly.
I know from myself that people are obsessed with traffic, statistics, looking at other sites – tracking their stats and so on.
There are many ways to track the traffic status of your site, here are 3 of them I want to share with you.
Web CEO, a comprehensive SEO software, one of the top preforming search engine optimization tools I highly recommend you to use.
Web CEO groups its product into four categories:
- Site Optimization–Keyword Research and Search Engine Optimization;
- Site Promotion–Search Engine Submission, Link Popularity Analyzer, Link Partner Finder, and Pay-Per-Click (PPC) Campaigns Manager;
- Site Analysis–Ranking Checker and Web Analytics; and
- Site Maintenance–Website Quality Audit, Web Page Editor, FTP Uploader and Website Monitoring.
- Link Building & Management
- Competitor Analysis
- Keyword Research & Analysis
- Submission Tools
- Performance Reporting
The software also includes some exceptional usability and website optimization features that are worth noting. Their Advanced Webpage editor helps users manage the robots.txt and other definition files through an integrated interface. This is important because it makes tracking and managing SEO campaigns easier. And with SEO, the easier, the better.
The latest version 9.1, was released just a few months ago. There is both a free and a professional version of this software, as has always been the case with WebCEO. Unlike other tools that exist, WebCEO is the only one that comes with a massive training program for marketers, and also the only one to offer a certification in Search Engine Marketing.
2. Google Analytics
One of the easiest, free and the most popular one to help you track the detail information from Your site, you can spend hours comparing and analyzing your website stats. I am sure many people are using Analytics service by now. However if you haven’t use it, you should go to their site and check it out, it explaining you everything much better than I could.
Beside that, over the last year, there are new Google Analytics features have been introduced, but several of them are still underutilized by most marketers and small businesses. In this 4 New Google Analytics Features Every Marketer Should Know About, there are some highlights of the most useful features that you should be using right now to improve your productivity, insights, and conversions.
QuantCast is powerful statistic gathering website with information to help web you understand clearly about your audience, what sites they like after visiting yours, it is powerful. If you want to get precise information about your site, you can become QuantCast publisher, add the simple code snippet in your website and let quantcast track and show you detailed statistics.
No matter which tool you choose to use, every piece of information about your site it gives you is useful, the different advice towards SEO and other related how to search engine marketing information will really help you seo effectively.
In addition, I also use several FireFox add-ons, by that I don’t have to type and go to statistic related webpage to get the results, results actually came to me in this way that allows me comfortably browse, explore and compare sites I visit.
To summarize, it takes time and effort to learn about search engine marketing, so do not be overwhelmed. It dependents solely on your willingness to learn and also the personal commitment that you invest.