Complete search engine optimization (SEO) process automation is impossible, that’s for sure.
However, to achieve online marketing success, you have to know and understand how your website or blog’s performance first. Such as where are the traffic come from, which page of the site is old and needs to revise or remove, what are the ratio of your website or blog’s conversions and so forth.
Identifying, analyzing, tracking, improving and measuring etc your website’s performance can help you do better work towards to decide which methods are effective and which methods are not.
Although much has changed over the past year when it comes to search engine optimization, to some extent, the principles of keyword research have remained relatively stable. The fundamentals of performing keyword research have not changed.
In addition, guest blogging remains an effective strategy, not only for building inbound links, but for reaching a new, targeted audience as well.
Content marketing, on the other hand, is at the very heart of the practice of achieving high rankings in search.
Conduct effective seach engine optimization not only help you gain more traffic to your website or blog, it also gives you the chance to convert that traffic into paying customers.
There are many search engine optimization tools that can help you track the traffic status of your site, here are 3 of them I want to share with you.
Web CEO, a comprehensive SEO tool, one of the top performing search engine optimization tools I highly recommend you to use.
Web CEO groups its product into four categories:
- Site Audit – Keyword research tool, internal link optimization tool, SEO analysis tool, sitemap generation tool and technical audit tool
- Link Building – Backlink quality check, Chosen links watch, Competitor backlink spy and Content submission tool
- Social Metrics – Web buzz monitoring tool and social engagement tool
- Marketing Analytics – Rank tracking tool, competitor metrics, web analytics tool and google web search analytics
The software also includes some exceptional usability and website optimization features that are worth noting.
Their Advanced Webpage editor helps users manage the robots.txt and other definition files through an integrated interface. This is important because it makes tracking and managing search engine optimization campaigns easier. And with SEO, the easier, the better.
The latest version was released just a few months ago. There is both a free and a professional desktop software version, also have cloud-based tools solution.
Unlike other tools that exist, WebCEO also has a massive training program and the only one to offer a certification in Search Engine Marketing.
2. Google Analytics
One of the easiest, free and the most popular one to help you track the detail information from Your site, you can spend hours comparing and analyzing your website stats. I am sure many people are using Analytics service by now. However if you haven’t used it, you should go to their site and check it out, it explaining you everything better than I could.
Besides that, over the last year, there are new Google Analytics features have been introduced, but several of them are still underutilized by most marketers and small businesses.
In this 10 years of Google Analytics and 10 features you’re probably not using, there are some highlights of the most useful features that you should be using now to improve your productivity, insights, and conversions.
QuantCast is powerful statistic gathering website with information to help you understand clearly about your audience, what sites they like after visiting yours, it is powerful.
If you want to get precise information about your site, you can become QuantCast publisher, add the simple code snippet in your website and let Quantcast track and show you detailed statistics.
No matter which tool you choose to use, every piece of information about your site that the tool provide you is useful. The different advices of search engine optimization and other related how to search engine marketing information really help you do seo effectively.
In addition, I also use several FireFox add-ons, by that I don’t have to type and go to statistic related web page to get the results, results actually came to me in this way that allows me comfortably browse, explore and compare sites I visit.
To summarize, it takes time and effort to learn about search engine optimization, so do not be overwhelmed.
It dependents solely on your willingness to learn and also the personal commitment that you invest.
And do you use SEO tools and which one?