3 Things You Must Do Before Submit Content to Article Directories

To all writ­ers and non-writers out there, now is the time to start dig­ging up your cre­ative writ­ing skills back.

With the mod­ern com­mu­ni­ca­tion tech­nol­ogy, the pop­u­lar­ity of information-based mar­ket­ing comes, which is one of the old­est and the most effec­tive tech­niques in get­ting tar­geted prospects to your sites, con­vert­ing them into buy­ers and cus­tomers. This is why arti­cle writ­ing, sub­mis­sions and pub­li­ca­tions are get­ting pop­u­lar as well.

There are already many tools (Easy Push But­ton, Arti­cle Equal­izer) and arti­cle dis­tri­b­u­tion ser­vice (Arti­cle Mar­keter) that peo­ple can use to make the process of dis­trib­ut­ing their arti­cles easily.

How­ever, there are still some com­mon mis­takes peo­ple are mak­ing before sub­mit the con­tent to arti­cle directories:

1. Con­fus­ing the Rea­son to Pro­mote the Arti­cles with the Rea­son to Write Them

In arti­cle writ­ing, there are three key ben­e­fits toward why you are pro­mot­ing them; brand­ing, lead gen­er­a­tion and pro­mo­tion, which are all part of your opti­miza­tion efforts.

But actu­ally, there is only one rea­son why you write an arti­cle, and that is to inform your audi­ence. If the arti­cle is not focused on this pri­mary and most impor­tant pur­pose, it will fail to achieve the three pro­mo­tion ben­e­fits because no one will be inter­ested in read­ing them.

So the first thing you need to fig­ure out is how to get and engage peo­ple to read what is in your arti­cle, then make them click on your resource box. To achieve this result, you have to pro­duc­ing bet­ter con­tent with qual­ity in mind.

2. Fail­ing to Max­i­mize the Pro­mo­tional Oppor­tu­ni­ties of Arti­cle Marketing

You may already know that your arti­cles can help you gen­er­ate addi­tional links back to your site. But do you know you can also get more vis­i­tors and bet­ter search engine results from those same articles?

What I mean is — men­tion key­words at strate­gic places with­out overdo it. Some are even using anchor texts which are also an effec­tive method; how­ever, the major­ity of the arti­cle direc­to­ries are not able to sup­port this.

Remem­ber that; get your arti­cles out there is not only about gain the links back to your site. Part of doing well in your arti­cle mar­ket­ing is to get­ting picked up by pub­lish­ers with a large num­ber of audi­ences, which could help you gain the abil­ity of lever­ag­ing other brands as well, because of the qual­ity of your work, bet­ter search engine results also can be achieved.

3. Pub­lish­ing Con­tent that Does Not Help Your Readers

Maybe in the process of writ­ing, all you think and want is to get links back to your site and you for­got who your tar­geted vis­i­tors are, and you think any vis­i­tors it can gen­er­ate are fine.

Guess what? Not all arti­cle banks and direc­to­ries are going to accept your con­tent automatically.

Often­times, they have some guide­lines and spec­i­fi­ca­tions on the arti­cles that they are accept­ing. So you should read and check the arti­cles you are sub­mit­ting whether match to their require­ment or not. In the other words, if you want your arti­cle mar­ket­ing work in the most effec­tive way, then write arti­cles that pub­lish­ers want to share with other peo­ple in their publication.

This also means that you have to obey their stan­dard guide­lines, do the spell and gram­mar checks, research­ing on a good topic or even hir­ing a writer to pro­duce a good con­tent on your behalf.

In the end, it is really a mat­ter of choice on your part. You can start get­ting a lit­tle expo­sure from increased links back on a very basic level, or you can enjoy mas­sive expo­sure from just spend a lit­tle extra time to make qual­ity contents.

Finally, you may not be aware of the fact that an arti­cle sub­mit­ted on direc­to­ries is not mean to have the same level of expo­sure as highly-targeted con­tent that geared on a nar­row group of peo­ple (niche mar­ket). Learn the dif­fer­ence between these two will surely help you know what kinds of arti­cles to write and to submit.

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