To all writers and non-writers out there, now is the time to start digging up your creative writing skills back.
With the modern communication technology, the popularity of information-based marketing comes, which is one of the oldest and the most effective techniques in getting targeted prospects to your sites, converting them into buyers and customers. This is why article writing, submissions and publications are getting popular as well.
There are already many tools (Easy Push Button, Article Equalizer) and article distribution service (Article Marketer) that people can use to make the process of distributing their articles easily.
However, there are still some common mistakes people are making before submit the content to article directories:
1. Confusing the Reason to Promote the Articles with the Reason to Write Them
In article writing, there are three key benefits toward why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But actually, there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
So the first thing you need to figure out is how to get and engage people to read what is in your article, then make them click on your resource box. To achieve this result, you have to producing better content with quality in mind.
2. Failing to Maximize the Promotional Opportunities of Article Marketing
You may already know that your articles can help you generate additional links back to your site. But do you know you can also get more visitors and better search engine results from those same articles?
What I mean is – mention keywords at strategic places without overdo it. Some are even using anchor texts which are also an effective method; however, the majority of the article directories are not able to support this.
Remember that; get your articles out there is not only about gain the links back to your site. Part of doing well in your article marketing is to getting picked up by publishers with a large number of audiences, which could help you gain the ability of leveraging other brands as well, because of the quality of your work, better search engine results also can be achieved.
3. Publishing Content that Does Not Help Your Readers
Maybe in the process of writing, all you think and want is to get links back to your site and you forgot who your targeted visitors are, and you think any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically.
Oftentimes, they have some guidelines and specifications on the articles that they are accepting. So you should read and check the articles you are submitting whether match to their requirement or not. In the other words, if you want your article marketing work in the most effective way, then write articles that publishers want to share with other people in their publication.
This also means that you have to obey their standard guidelines, do the spell and grammar checks, researching on a good topic or even hiring a writer to produce a good content on your behalf.
In the end, it is really a matter of choice on your part. You can start getting a little exposure from increased links back on a very basic level, or you can enjoy massive exposure from just spend a little extra time to make quality contents.
Finally, you may not be aware of the fact that an article submitted on directories is not mean to have the same level of exposure as highly-targeted content that geared on a narrow group of people (niche market). Learn the difference between these two will surely help you know what kinds of articles to write and to submit.
Thanks for the great article on article submission Ann. I appreciate your straight forward content.
It is good to see you here Keith, thank you for drop in and thanks for the notes