And while you may know that PLR stands for private label rights, you may not exactly know what that means.
Here is the scoop.
Private label rights content refers to text, audio or video content that you can modify to suit your needs. Indeed, this generally includes putting your name as the author or creator.
You can then use the content in a variety of ways (as long as you stay within the PLR license terms), such as by distributing it as a means of driving traffic to your site, using it as a bonus to get people to buy your products or join your mailing list, or even creating paid products from it.
So what’s the big deal?
Why not just create the content yourself or hire someone else to create it for you?
Read on for five reasons why you should start using PLR to grow your business…
Reason #1: PLR content saves you time.
You get an idea for an ebook. So you spend a few days if not weeks researching and writing it. Now imagine if you use PLR content instead – you can tweak it to suit your needs in a matter of hours, meaning your product is ready to go almost instantly.
Reason #2: PLR content saves you money.
Maybe you entrust your content creation to a good ghostwriter. In that case, PLR content can save you thousands of dollars per year. Even if you hire a ghostwriter to tweak the content, that’s a huge savings over having this same ghostwriter create your content from scratch.
Reason #3: PLR content is extremely flexible.
The first thing you need to do is read the license terms that come with your PLR content, as your flexibility is only limited to these terms. But generally you’ll find that PLR content is very flexible, meaning you can do things such as:
- Modifying the content.
- Putting your name as the author.
- Giving it away.
- Using it as blog content.
- Stocking your auto-responder with it.
- Repackaging it, such as turning text content into a video.
- Creating paid products out of it.
And more – there are a nearly endless number of ways to use PLR content to grow your business!
Reason #4: PLR content makes you look like an expert.
If you’re not already an expert in your niche, then you’ll need to spend a considerable amount of time researching various topics in order to create content that establishes you as an expert. Alternatively, you can choose to use well-researched and well-written PLR content. Bam, you’re an instant expert!
Reason #5: PLR is easy to obtain.
Several years ago you may have been hard-pressed to discover PLR content, especially a good, steady stream of niche-related content. These days PLR providers offer PLR content in most of the major niches. And better yet, they tend to offer fresh content every month or even every week, meaning you’ll never run out of content.
You can find this content on a variety of sites, forums and even through a Google search (e.g., “gardening PLR”). Simply do one good search today, and you’ll likely find enough content to keep your prospects and customers happy for months to come.
And there you have it – five reasons why you should starting using PLR content to grow your own business.