AdWords Panic !!!
July 27, 2006 | Written by annliu | Filed Under SMO, eBay and Google News
Google is making some CRAZY changes to their AdWords system. They are going and manually reviewing the landing pages of their advertisers and in many cases BOOTING PEOPLE from their system.
In many cases, they aren’t actually terminating people from the AdWords system but they will raise the minimum click price for their keywords to like $5.00 per click !!
Basically Google is turning away people that were spending over $10,000/MONTH with AdWords.
The most affecting sites are those One Page Sales Letter Website, Websites that Build Specially for Good Adsense, SQUEEZE PAGES. In other words, the website landing pages that go for the opt-in before showing a sales letter or the bulk of the site’s content.
According the report, Google start to implementing their new landing page quality score policy. Now they look and check your landing pages, and calculating a “quality score” for every landing page. Once Google find out landing pages not meet up with their standard, they will penalize advertisers …
To find out more information on the ‘quality score’ policy, you can visit at Google Inside Adwords Blog
So there are something crazy is going on with Google AdWords and it’s WIPING OUT some marketers’ revenue. Well, Google’s latest move seems horrible to some marketers becomes a major OPPORTUNITY to others.
What do you do now then?
You need to LEVERAGE your traffic from multiple places and not have all your eggs in one basket. Test other PPC engines to find replacement traffic that fits your budget.
Ad Voyager is one of your choice. It works just little bit different from most PPC’s. The service is based around a network of websites participating in the Advoyager program. You ads will display on the relevant websites within this network. It is purely content-based advertising, rather than search-based advertising.
On the other hand, search engines are expected to grow to $7.2 billion this year, according SearchBigDaddy have a brilliant idea - they offer marketers $50 FREE in PPC advertising plus give away a free keyword position in the network! This is a great way to get free targeted, unique hits to your website.
You can read more about why you should consider start your PPC campagin on your own search engine portal by click here.
Google’s latest action may drive thousands of advertisers to other pay per click engines. If you’ve been putting off looking into other PPC traffic streams, you should start now and study above these advertising programs. In fact, Google’s latest update can be a great motivation tool.
So watch out …
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