Affiliate Marketing 2008: Trends, Spends & Dead Ends
January 24, 2008 | Written by annliu | Filed Under Alert & Opinion & News
Affiliate marketing is one of the considered strategies that all good marketing managers have in their toolkits to assist in driving traffic and sales to their e-commerce sites.
Nicky Senyard, CEO of Share Results, shares her views and considerations for affiliate marketing in 2008
What affiliate marketer wouldn’t want a crystal ball to reveal the online marketing trends that matter for 2008: will the social web shop socially? Will video ads trounce banners? Will mobile meander? What about widgets? And marketing mainstays such as search and email?
Share Results affiliate network CEO Nicky Senyard have some great tips for you on learn how 2008’s online marketing trends translate for affiliates.
“2008 should also see a boom in niche social media interest sites in areas such as travel and home & garden that affiliates can align their affiliate program verticals with.”
Mobile marketing may finally reach its long-promised potential in 2008 as generally accepted platforms, formats and business models unite.
“Widgets deliver a rich media experience compared to traditional banner ads, packaging everything from news feeds to video, games, music and more into one vehicle that users can drop on their desktops, blogs, social networking sites or start pages. Affiliates will find widgets an engaging, portable and trackable way to reach potential customers.”
2008 Affiliate Marketing: Trends, Spends & Dead Ends
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