7 Levels of Internet Marketers - Part 1
Copyright (c) 2006 Quick Turn Marketing International, Ltd.
If you want to jump-start your life and your business, you have to know what type of Internet Marketer you are.
True financial success only comes to those that master this concept. So ask yourself, “Do you know what kind of Internet marketer you are”?
Have your marketing experiences on the Net been positive, negative or mixed? I’m sure by now you want to know why you get the results you do (positive or negative) that you get when you market online, right?
If not, you should.
Let me tell you some hard facts. I have spent years around hugely successful and rich Internet marketers. I’ve personally helped thousands of Internet marketers excel and realize their financial dreams.
While working with many of these marketers, I discovered a simple secret. One that may be the key to your financial success.
Despite the many and varied personality types in the world (and there are many my friends), there are really only seven basic types (or levels) of marketers. And while it is common for an individual to drift a little from one entrepreneur type to another,
most people will stay fixed at one level or marketing their entire lives.
This is bad news.
Far too often I see people who are “stuck” at one level of marketing. Why is this bad? I’ll tell you - it prevents them from realizing their true financial potential. Sound dire? It is, but don’t worry.
The good news is that anyone, with a little effort, can easily upgrade their marketing skills and realize financial stability (even you!).
The first step you need to take to upgrade your financial status is identifying what type of marketer you are. Knowing this will provide you a clearer understanding of why you achieve (or don’t achieve) the financial results you want and need to realize your dreams.
With this new awareness and understanding, you can adopt (or maintain) the attitudes necessary to reach the level of marketing you want and need to succeed. You can then reinvent your marketing strategy using this awareness and take the proper action needed to realize the financial results you so richly deserve.
As you read through the seven levels of marketers provided below, I want you to know that at various times in my life, I have been at almost every single one of them. It was only as my knowledge and experience increased that I was able to upgrade to the level I am at today.
At some point while reading the descriptions of each level, you will probably recognize where you are or where other people are you know.
I recommend while reading you write down where you currently are as you discover your level, to help improve your awareness of your current strategy. This will also help you realize where you need to go.
Here are the seven levels of Internet marketers.
Level 1 - The Mooches
The “Mooches” are people at the very bottom level of marketing. They’re clueless and sit around wasting their time. Most are completely ignorant of the moneymaking opportunities available on the Web. These people spend their time whining about their financial status without taking the time to evaluate what they need to do to get ahead.
Most Mooches don’t have a clue about Internet marketing. If you ask them what the Internet is for, they’ll say, “to chat” or “to e-mail friends” or even better, “to watch porn”. You know, something useless.
They are the kind of people you see working dead-end jobs with nowhere to go.
They don’t like what they do and find plenty of time to complain about their job, but no time to do anything about it.
Most Mooches don’t take time out to invest in themselves or their self-education. They have no self-esteem and feel that richness and financial security is out of their reach.
While they may admire the achievements of others, they don’t see themselves as winners. Most believe the real winners are “lucky” rather than savvy people. They may know people who are successful, but they allow their fears to hold them back.
Here’s a brief summary of Mooches top traits:
* Ignorant of the Internet and all it has to offer.
* Believe the Internet is for fun not for making money.
* Lack any marketing savvy.
* Lack the motivation necessary to succeed.
* Have poor self-esteem and are afraid of taking chances.
* Believe real fortune is a matter of luck rather than skill and hard work.
My advice: Shut up, stop whining and get a damn life. No one is going to hand you the winning lottery ticket. If you want to succeed you have to believe in yourself and work hard to get where you want to be. Period.
Lever 2 - The Wanna-Be
The “Wanna-Be” has ambition, but not enough. They wander around in the dark looking under stones for a magic treasure box. They want to make money, but don’t have a clue how. They get sucked into ridiculous scams and waste their money on garbage ideas that won’t get them anywhere. They need to get smart quick about where they need to go to turn their life around.
Most Wanna-Be marketers have heard of the Internet and know people who make money on the Net, so they are easily excited about opportunities. Unfortunately they spend most of their money on MLM and other moneymaking scams rather than chasing real opportunities.
You’ll recognize this person as the kind of person who rapidly floats from one business opportunity to another, dreaming one-day money will just fall in their lap. They want to make money, but lack the drive and motivation necessary to succeed.
They are too busy spending their time looking for “get rich quick” opportunities, so they spend a lot of time signing up for “guru” mailing lists and fast money scams.
Most don’t have a clue it’s not their lack of money but their lack of knowledge that is keeping them from succeeding.
Wanna-be’s would do better if they just took some time to find out what it takes to work smarter. Here’s a quick summary of Wanna Be top personality traits:
* Like Mooches, lack real motivation.
* Want to make money but haven’t figured out how.
* Fail to take real responsibility for their actions and their life.
* Believe money grows on trees.
* Easy prey for scam artists. They invest in cheap opportunities believing this will fulfill their dreams.
My advice: If your life stinks, it’s your fault! Moneymaking is hard work. You have to put yourself out there, learn all there is to learn and then DO it. You can’t rely on get rich quick opportunities or you will continue to fail.
Lever 3 - The Pretend To Be
The “Pretend To Be” is living a lie. They pretend to work hard, to do what it takes to get where they need to be. But they don’t actually DO anything. Most are perfectionists, worried about getting it right the first time. They don’t realize just how much they can learn even by making a few mistakes.
Most Pretenders are waiting for the perfect time to start a new business. They don’t realize the perfect time is NOW. They talk talk talk about starting an Internet business but lack the guts necessary to DO IT. Many have successful offline businesses and spend lots of their hard earned money attending seminars and buying e-books about Internet marketing.
They may lie to themselves believing that they are preparing themselves for the day they will jump in and DO something. These guys know a lot but don’t take action, so ultimately they set themselves up for failure.
A good example of a Pretender is a successful overworked doctor who spends $20,000 on info-products but doesn’t develop a website. The Pretender doesn’t understand a key principle of this industry. You don’t have to get it right the first time; you just have to get started.
They say they want a successful business, but the truth is they are afraid to step out of their comfort zone. They lack courage, and instead hide behind what they know rather than taking a chance and exploring the unknown.
Key traits of the Pretender include:
* The like to talk the “talk” but don’t walk the “walk” when it comes to their life and their business.
* They lack courage and fear the unknown.
* They fool themselves into thinking they are making progress by buying more and more useless products and attending seminars. They never actually do anything however.
* They live under false pretenses, believing there is a “right” time to start and a “wrong” time. (There is no right time unless that time is NOW!)
My advice: You don’t have to get it right, you just have to get it going. Get off your butt and start doing.
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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World’s #1 Website Conversion Expert. To find out what Dan is up to now, visit him at: http://websiteconversionexpert.com/
