How To Make Prospects Buy From Your Site

As an inter­net mar­keter and run your own online busi­ness, one impor­tant task you need to do is to under­stand the type of peo­ple who are vis­it­ing your web­site, because the infor­ma­tion you get from it can help you do bet­ter job on your site’s mod­i­fi­ca­tion in order to suit their needs and gain more loyal return­ing vis­i­tors. Infor­ma­tion such as what is the age level and what kind of knowl­edge does your audi­ence have etc.

A lay­man might linger around a gen­eral site on gar­den­ing, but a pro­fes­sional botanist might turn his nose at the very same site. Sim­i­larly, a reg­u­lar per­son will leave a site that filled with astron­omy abstracts but a well edu­cated uni­ver­sity grad­u­ate will find that site interesting.

When you work­ing and build your web­site, don’t for­get to take your visitor’s emo­tional state into con­sid­er­a­tion. If a very irri­tated vis­i­tor searches for a solu­tion and comes across your site, you will want to make sure you offer solu­tion right up in front to him first, and then sell or pro­mote your prod­uct to him. In this way, the vis­i­tor will put his trust in you for offer­ing the solu­tion to his prob­lems instead of see you just want to sell him some­thing, so more likely, he will buy your prod­uct if you offer your prod­uct to him after that.

In addi­tion, when you design the lay­out for your site, you have to take your vis­i­tors’ char­ac­ter­is­tics into account as well. There are some ques­tions you should ask your­self, such as are they old or young peo­ple? Are they look­ing for trends or are they just look­ing for infor­ma­tion served with­out any icing on the cake?

For exam­ple, intro­duc­ing a new, excit­ing game with a sim­ple, straight­for­ward black text against white back­ground page will def­i­nitely turn prospects away. Make sure your design suits your site’s gen­eral theme.

Also try to sprin­kle col­lo­quial lan­guage in your sites spar­ingly where you see fit, by doing this, you will cre­ate a sense that your audi­ences is on com­mon ground with you. This in turn can help you build a trust­ing rela­tion­ship between you and your audi­ences, which will come in use­ful when you mar­ket a prod­uct to them.

Speak­ing of con­vinc­ing prospects to pur­chase from you, we all know that it is a hard job, if your prospects are con­vinced but don’t know how to buy from you, it will become twice dif­fi­cult, it doesn’t mat­ter how good you are at con­vinc­ing them, they won’t buy if they find the process cumbersome.

So in this case, you will want to make sure that peo­ple can find your order form eas­ily and hassle-free. You should write a clear, con­cise para­graph to direct your prospects to your order form so that you can min­i­mize the chances of get­ting them lost. You can also reduce the chances of los­ing prospects by putting a promi­nent link to your order page from every other page on your site.

On the other hand, it is good have mul­ti­ple pay­ment options offer from your web­site because some peo­ple may feel com­fort­able pay­ing via Pay­pal, some may only want to pay with their credit card and oth­ers might want to send a cheque. There­fore, the more options you offer to your prospects, the bet­ter your chances of cov­er­ing their desired pay­ment method. After all, it wouldn’t make any sense to sell hard to prospects who only find out that they won’t be able to pay you when they want to.

You will also want to prove that you are a cred­i­ble mer­chant, so have your order form secured is impor­tant, you need to use encryp­tion tech­nol­ogy, and you can look into SSL for this. You can also offer a money back guar­an­tee to make peo­ple feel con­fi­dent about buy­ing things from you. And don’t for­get after sales sup­port, who they con­tact when they have prob­lems after purchasing.

Finally to boost your prospect’s con­fi­dence, you can add cus­tomer tes­ti­mo­ni­als, your con­tact infor­ma­tion, address, and so forth; you have to make them feel safe about buy­ing some­thing from you — a total stranger to them on the other end of the Internet.

In con­clu­sion, it would be very piti­ful if you sold hard and sold well to a prospect and some­thing goes wrong when he or she is ready to pay. Thus, do your work care­fully and elim­i­nate any chances of that to max­i­mize your profits.

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Arti­cle by Ann Liu, inter­net mar­keter and author of Online Prof­it­ing: A Sim­ple Way To Start Your Own Online Busi­ness. To learn how YOU too can suc­ceed in Inter­net and affil­i­ate mar­ket­ing, please visit http://Marketingbyann.com

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