There are a lot of ways to make money online, but if you want to grow your business and build *equity* in long term, you have to begin think the ways to market it offline, or, at least using different media.
Internet is just one way to market your product and services, but it is not the ONLY way to do it.
Posting to “newsgroup” and “discussion boards” actually works. Sooner or later you will realize things changes online very fast. In order to adapt to the change, you need to be prepared for change too.
One of those changes you should pay attention to is to market your website by using OFFLINE methods to drive additional sales and traffic for your website.
Following are some ideas and suggestion for your consideration.
1. Write and send out real ‘paper & ink’ press releases to your LOCAL media about your business! A lot of time, the national media will pick up interesting stories from local newspapers, you’ll get people to visit your site and it’s free even through the press only publishes at local.
2. Search and find the magazines and newspapers that your prospects actually read, which means your niche market target readers, and then advertise your business there or send them press releases too! You may think trade publications won’t pick up your release, but in fact, they are looking for and need real news everyday for content purpose, so don’t ignore this.
3. Get an ebay seller, put your flyer or ad in each one of his outgoing packages! You can pay them a flat fee for each one that goes out. If you have an affiliate program, code the ads so they could get a percentage of any sales.
4. If your company has the resources, you can create your own ‘special issue’ magazine with some great content and get it distributed by a national magazine distribution company. This method is expensive, but it could be a huge opportunity to explode your business awareness.
You can write the articles that are top-notch. Place ads for your company in it for free. You can also sell ads to other companies in non-competing industries or run ‘affiliate’ ads there to make additional profits.
5. Send your flyers to those small, independent retail stores and ask them to distribute them by stuffing them in with customer’s purchases. If you have an affiliate program, you can encode the flyers with different affiliate code tag for each retailer. As a result, they will get a percentage of any sales! Until the end, they will love the extra revenue you bring to them and you get your ads out for free, minus the cost of printing.
There are lots of creative things you can do to generate leads and drive sales through using offline methods! So try some and then sit back to enjoy the results.
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Article by Ann Liu, internet marketer and author of Online Profiting: A Simple Way To Start Your Own Online Business. To learn how YOU too can succeed in Internet and affiliate marketing, please visit http://Marketingbyann.com
Free Content for Your Web Site! You are welcome to use this article on your website, ONLY if the Author’s Resource Box above is included.
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