Speaking of ‘squeeze page’, it is created to draw the focus and attention of the visitor to applying action to one thing – opt in to your list to download a free report, ebook, e-course, newsletter, software or something similar. The squeeze page also called landing page.
Many marketers use it to capture visitor’s name and email address.
To achieve high conversion squeeze page, build a list of subscribers and making instant sales, the following these four main parts you need to know.
The Heading
The heading is the most important part for the squeeze page because it is the first contact point visitors will see when they come to your website. If you want to catch up their attention and let them stay on your site longer, you really need to have a grabbing headline, which can compel them to continue read the rest of site’s text.
Your headline must be clear of what you are presenting and your copy must connect with your visitors on an emotional level.
Write down the benefits in your heading is a must; let visitors know what and how they are going to benefit from your offer is important. If they don’t know what’s in it for them, why should they stay at your site?
Remember the fact – if you can make your website visitors feel that you are offering something could help them in some way or give them something they want, they will hang around on your site, continue read on your letter and finally sign up to your list.
The Body Text
The body text is another very important part because this is where you want to persuade website visitors opt-in to your list and be your subscribers. It is crucial to let them know how the product or service you offer will satisfy their need or desire.
For the detail of body text, all you need to do is to write a small paragraph or a few bullets that could achieve stimulate enough interest and desire for what you are offering. But the message has to be clear. If your website visitors feel they can benefit in anyway, they will subscribe to your opt-in list to receive more information.
According to the study, the most successful capture pages are those small sites that do not have long body wordy, and the whole web page just fit inside of the browser window. Many marketers find it has been more effective for them to purpose of capturing people’s information quickly and efficiently.
Your Submit Button
You may not believe this – the submit button part, if you are not careful, it can greatly affect your conversion rate.
What I mean is in your site, there is the word ‘submit’ appear on your form submit button. Instead of just using the word submit or subscribe, use an action phrase can rise up your conversion rate. The action phrase should express how your visitors will benefit if they click on the button.
You can use an action phrase that is written from visitors’ point of view to persuade them on a personal level, such as “Send Me My FREE report” or “Download For Free Now” or “Free instant access now!” and so forth.
This is a valuable element to test so you will not want to overlook it. If you can, I would like to suggest you to observe what other marketers use on their submit button, the more you see, the better idea you will have.
Test
Finally, test, test and test!
By now you learnt how to create a high conversion squeeze page, to make sure it works, you need to implement these methods and do your own tests with use fonts and colors together.
It’s being said, make sure that you followed the basic web design principles; the web page you design is attractive to your own eyes.
If you find your eyes are not following the text naturally or squint while reading, you may need to make some adjustment to the web page. Generally, dark text on a light background is a good rule to start with.
For this, you can find a lot of free tutorials on the internet that teaches you how to design an attractive website, so I will not get it into too many details here.
I believe if you start to take action on the advice you read from this article, and promote your squeeze page in a consistent way, sooner or later, you will see an incredible increase in the number of opt-ins you receive to your list.
© Copyright Ann Liu, All Rights Reserved.
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Article by Ann Liu, internet marketer and author of Online Profiting: A Simple Way To Start and Build Your Own Online Business. To learn how YOU too can succeed in Internet and affiliate marketing, please visit http://Marketingbyann.com
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