Bangkok Online Users Live It Up On The Net
June 18, 2008 | Written by annliu | Filed Under Alert & Opinion & News
In this twenty-first century and the era of globalization, the development of technology has changed people’s lifestyle in many different ways, Internet has changed consumer buying behavior dramatically.
Through the Internet, you can easily connect with other people, search the information that you need, and also easily research products and make purchases at anytime and anywhere, no matter you are in the office, or at home or event on the go via an internet-enabled mobile. You can get the things that you want.
Online users are increasing every year in the global market, no matter they are just surfing the net or working from home from their computer, it happens almost in every country, as well as in the Bangkok Thailand.
Microsoft Advertising recently survey found that amongst affluent people living in Bangkok Thailand, Internet users have more sophisticated, extravagant lifestyles than their offline counterparts.
According the source from BangkokPost - The study was conducted by the market research firm Synovate in 10 Asian cities that includes Singapore, Seoul, Taipei, and Hong Kong. Age of targeted group is between 25 and 64. The responses in Bangkok were gathered from 1,700 people with personal incomes of at least baht 40,000 or household income from baht 70,000 per month.
The survey shows that compare with non-Internet users, BKK online users are more likely to:
* visit a cinema, museum or concert,
* twice as likely to travel and own a luxury watch worth more than Baht 35,000,
* three times more likely to take a business trip by air than non-internet users.
* 40% of respondents claiming to chart regularly online by using instant messaging, which is the second most frequent users compared to their peer in nine Asian cities.
The interesting part that the study found is that spending time online goes hand in hand with an active, outgoing lifestyle.
About 57% of internet users claimed to be interested in reading, attending or watching football, as opposed to only 46% of non-internet users and 11% of internet users are members of gyms as opposed to only 7% of non internet users. 39% have recently splashed out on a drink, versus only 27% of non-internet users when comes to drinking alcohol.
So Internet marketers, with knowing this above information, what should you do? 
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