Brand Attributes of GYM
September 23, 2006 | Written by annliu | Filed Under SMO, eBay and Google News
Hitwise, an online competitive intelligence, search marketing and consulting company recently published some data about the brand attributes of three major search engines – Google, Yahoo, and MSN (collectively known as GYM).
They took the top twenty search queries across all search engines that contained the name of these three sites to gauge their respective brand attributes as known GYM Brand Association
Hitwise GM Bill Tanner wrote:
Google’s queries center on finding things, be that information, geographical location or multimedia content. This confirms what we’ve seen with our breakdown post, that Google, despite building some very attractive “portal-like” tools, maintains in consumers minds as a brand that helps you locate things.
Yahoo! in contrast, demonstrates a clear portal identity with well rounded interest on a variety of their channels or portal offerings. There is a clear difference when we compare Google’s terms with Yahoo’s… search versus engage in an activity or consume a specific type of content.
MSN queries are clearly distinct from both Google and Yahoo!, with their queries dominated by specific tools such as the new Messenger download, but also showing some portal characteristics with Music, Games and Money.
After you finish look at the data, read this Google’s One-Trick Pony is Learning New Tricks to learn more about Google …
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