Digital Downloadable Goods in Classified Ads Format Only

The official announcement from ebay regards to sell the digital downloadable products has drop a big boom for lots of marketers that sell information products.

Digital goods are often reproduced at little to no cost to the seller. On eBay, this creates the potential for Feedback Manipulation (both real and perceived). To preserve the integrity of the Feedback system, effective March 31 all goods that can be digitally downloaded or transferred electronically must be listed using the Classified Ads format.

Using the Classified Ads format, sellers receive a 30-day ad at a fixed price. This solution enables sellers to continue to market their digital goods on eBay; however, because Classified Ad listings are a lead generation tool and do not result in transactions that go through eBay, Feedback cannot be exchanged between buyer and seller.

Here is ebay’s official announcement Read more

Technorati Tags ebay

Google Encouraging People To Contribute Knowledge

Google has planned on launching project called “Knol,” which looks very similar to the infamous Wikipedia.

According to Google,

“Knol” as the name of the project and as an instance of an article interchangeably. It is well-organized, nicely presented, and has a distinct look and feel, but it is still just a web page. Google will provide easy-to-use tools for writing, editing, and so on, and it will provide free hosting of the content. Writers only need to write.

The goal is for knols to cover all topics, from scientific concepts, to medical information, from geographical and historical, to entertainment, from product information, to how-to-fix-it instructions …

Google’s key idea behind this project is to highlight authors. Such as have authors’ names right on the cover if they wrote any books, news articles have bylines and so forth. As google said, it is unlike other user-generated content websites, which don’t necessarily give much thought into the sites’ biggest contributors…

You can read more detail information at Google Blog

Since it is a quite challenge project, so it is unavoidable to see there are many discussion going on around the Net, I find many interesting opinions from the Search Engine Watch.

Technorati Tags author, google, google knol project

Social Bookmarking Sites Which Don’t Use NoFollow

In his Social Bookmarks Article, Loren Baker wrote:

Social bookmarking allows web users to search, share, organize, and store the bookmarks of different web pages. Most of the services that provide social bookmarking encourage you to organize bookmarks with informal tags …

The tagging and descriptions used in bookmarking is referred to as external meta data and can have huge benefits in SEO, because the information used in the tagging is not controlled by the site owners, but by the public. In essence, the information in external meta tags should be much more valuable than external inbound link anchor text or directory co citation.

NoFollow is a non-standard HTML attribute value which is used to police the outbound link value of user generated content, especially blog commenting. NoFollow is used to communicate with search engines to tell them that a link should not be used to pass on link juice, or “Page Rank”.

To help you developing better SEO strategies, he listed down those social bookmarking sites that do not use nofollow in their HTML tags, which is important for you to understand.

So go here and find out which social bookmarking sites in his list.

Technorati Tags bookmarks, search_engines

New Web CEO 7.5 Released - Special Offer

The new versions of Web CEO 7.5 has released, from November 6th through November 17th you can get the premium Web CEO editions at half price .

- Small Biz Unleashed $149 ($190 off)

- Professional Unleashed $249 ($230 off)

In this version, there are a lot of improvement get done and also many new features be added, such as:

* New Web CEO Dashboard (beta) - is a new combined report that includes information generated by five Web CEO tools (Ranking, Links, HitLens, Auditor, Partners, Monitoring). If you are already using Web CEO, you can just have a quick look to understand what’s going on with your site.

* A new e-mail account system - which is similar to that of MS Outlook has been developed. You can import accounts from your e-mail clients and add them to Web CEO now.

* MAPI support - you can e-mail reports not only through Web CEO but also with the help of your e-mail client via the MAPI protocol.

* TLS/SSL support - Web CEO now can e-mail via a secure connection (TLS/SSL) and support for secure password authentication on e-mail delivery has also been added.

* Advanced task filtering system - you also can create your own filters.

* Multitasking - now you can select and run a number of tasks simultaneously.

* A new method of partner search on the “Search for partners” tab has been introduced - you can get sites linking to your competitors’ sites (similar to “Linking sites overview” report in Links).

* The “Search for partners” tab now has filters - the list of found sites can be filtered by method of partner search; you also can set filters to exclude sites already linking to yours or exclude certain domains.

* New function and tab of backlink monitoring has been added - you can check automatically to see if your link partners keep links to your site on their pages. This function also adds ability to control partnership terms compliance (link text, link type, Google PR of the linking page, its Title etc.).

* The “Site details” window has been improved - more useful information and potential partner sites preview have been added in a built-in browser

* The new account system has been extended to Partners - so you can use it on the “Managecorrespondence” tab to send e-mails.

* New notches on the “Analyze competition” tab - Google Search Volume and PPC information, Estimated average CPC, Estimated clicks per day, and Estimated cost per day.

* A new navigation feature has been introduced in Optimization advice and analysis report - now you can access advice on a certain problem by clicking on the “Warning” icon.

* Sitemap Generator has been introduced - makes xml, txt, html and ROR Google-compliant sitemaps. With a few clicks, you can create sitemaps, browse them and also upload to your web server.

* Sitemap manual submission - make search engines’ bots visit and index all important pages of your site as often as you change your site’s pages.

* SERP snippet has been added - you can see exactly how your listing on the SERP looks.

* A new system of result comparisons has been introduced - now you can select a specific date to compare your current results to it. You also can specify the period of time within which the program will select the best results.

… and much more …

It is same as previous version, If you don’t want to upgrade, you can still download the Free Version, which is the full version, all the search engine optimization and submission tools you need is there. You’ll benefit enormously from this one.

So get you own Web CEO 7.5 now and start to let those awesome features work for you.

Technorati Tags free_software_tools, software, web_ceo

Ready For The Next 5 Google Slaps?

Future Google slaps are going to make life harder and harder for a lot of affiliates, quality score updates make it harder for affiliates that want it quick and easy

Super Affiliate Mindset has a great discussion about Are You Ready For The Next 5 Google Slaps. Amit, a well known affiliates discuss what will take to pass upcoming quality score hurtles and how to succeed in your PPC campaign when the game gets tougher.

… more and more advertisers (read - flood of affiliates with ugly one page landing pages they throw together with front page) flood every possible niche and market out there, as a result the bid prices will go higher, and higher, and HIGHER.

Eventually, the bid prices will get so high that most advertiser will be squeaking by with a tiny ROI, or breaking even just acquiring a customer (NOT good for affiliates doing CPA) …

If you take advantage of his insights advice, you will on the game and end up on the winning end. He made some really good point and also raise some good issues.

So prepare yourself and be ready for next big Google slaps.

Technorati Tags cpa, ppc, quality_score

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