If you are one of the many smart bloggers who also build their email lists and deliver a blog newsletter, I bet you put a lot of effort into creating high-quality content. Often, that valuable content is timeless, but only appears on the most-viewed part of your blog – the homepage for a short time. And after a while, other posts push it off into your homepage and into oblivion.

You blog frequently about your business, but how about suddenly you become very busy with other things and do not have time sending a regular newsletter to your subscribers? Yea, you might think that your audiences already plug your feed into their reader and download your updates, but chances are you are missing out big time!

According to a white paper that published by Yahoo sometime ago, “Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS.” Even now the number might be increased to an insignificant level, but still, how do you do to make sure your visitors receive your blog updates? What about feed broken?

Myself, as I know also many businesses and bloggers are using AWeber’s blog newsletter tool to convert RSS to email and tell their readers about new posts on their blogs.

In the other words, you can use this tool to automatically turn your feed into an email newsletter.

Aweber’s Integrated Feed Broadcaster allows your site visitors to sign up for a traditional email newsletter on your blog or other website that uses RSS, then the feed broadcaster will take your RSS content published from your blog and automatically create an email newsletter sent to your subscribers.

We are living in an ever fast track world, you just can’t afford losing time, so don’t play with it, you need to work smart, work intelligently and work efficiency.

From an audience standpoint, YouTube continues to dwarf all other video sites in February 2009. But the growth in the early part of 2009 appears to be centralized among sites that host long-form videos. In fact, one of the more interesting trends in online video is the increasing attraction to long form videos: the total minutes spent watching long-form (average of six-to-eight minutes) is considerably more than minutes spent on short-form, and has grown about 20% in the first two months of 2009.

The growth of video also makes it a powerful online marketing tool for all different kind of marketers. If you can integrated it with those email marketing campaign, your marketing effort could get improved dramatically. In the other words, rich media is proven to increase engagement and improve your email marketing results, by saying that, the GetResponse has launched their huge, free increases in rich media storage that helps non-technical users create polished, high-impact video email marketing campaigns, with no added software, equipment, or costs.

If you are a GetResponse user, you can now record audio and video files directly from your accounts and upload them to your newsletters, email promotions, your website and your blog. And it’s easy to share videos on Twitter or Facebook, or just copy the video URL and send to a friend as well.

Better yet, the users of GetResponse have free access to up to 1 GB of stored files in their Pro Accounts. If you stick with your free account, you can still use up to 100 MB. Their virtually bottomless storage will allow you to upload and store your favorite videos, audio, presentations, photos, pdf files, etc in one safe, convenient place, then simply click to add to your campaigns whenever you need them.

If you’re using rich media in your marketing campaigns, video email marketing can definitely speed up your process and results. It is well worth your investment.

And the number 1 way to stay in touch? – Publish a Newsletter

Actually producing a newsletter can be a lot of fun, but most people think it will also be hard work! If you are one of them that think produce a newsletter is a hard, I have the solution for you

You may (or may not) already know that How To Write A Newsletter toolkit is the leading product for anyone who needs to create a newsletter for absolutely any purpose.

But now I’m pleased to tell you that the creator of the toolkit Michael is about to upgrade the toolkit to include even MORE ready-to-use newsletter templates designed in packages like MS Word, PageMaker, In-Design, MS Publisher and Quark Xpress.

So whether you’re in charge of designing a newsletter for a Company, Charity, Club, Church or any other purpose, this is the toolkit that you need and these template upgrades alone will make your ownership invaluable.

And the good news is that if you’re already an owner of the ‘How To Write A Newsletter’ toolkit at the moment of this forthcoming upgrade then you’ll get the new templates at the existing price (in other words there will be no extra charge).

So now is an incredible opportunity for you to pick up a copy of the toolkit at the pre-upgrade price and still get access to ALL the new templates when they come online shortly. And all you need do is to pick up a copy of this newsletter toolkit today.

There’s already an incredible range of newsletter templates & articles available, as well as special bonus sections on how to publish your newsletter on-line (email or web) or off-line (printed).

So grab your copy today at the old pre-upgrade price now!

GetResponse recently conducted a study to determine which industries are using it and what kind of results they are getting from their newsletters and campaigns. They found out that some of the results is surprised. For example, e-commerce companies don’t always have the highest email marketing scores.

The study focused on what they considered to be the most critical result categories: Open, Click-through, Unsubscribe, Bounce, and Complaint Rates, then tracked them in more than 160 million GetResponse messages.

They found out that Associations industry has the highest Open Rate – 72.3%, and the lowest Unsubscribe Rate – 0.11%, Complaint Rate – 0.07%, and Bounce Rate – 0.23%, of all industries studied. The Travel industry also did well with the second-highest Open Rate – 70.7%, third-highest Click Rate – 6.43%, and third-lowest Complaint Rate – 0.12%.

Below are some of the study findings, the study data is very useful for internet marketers to work on their business plan, it is extremely important for email marketers, and now they have the solid figure to use in their assumption instead of guessing the number.

Open Rates

They calculated the Average Open Rate of HTML messages as the number of email “opens”, divided by the total number of HTML emails sent. And find that associations came in first among all analyzed industries with a 72%-plus open rate! Travel came in a close second with 70.7%; and Spa/Health took third place with an open rate of a little over 52%.

Click-Through Rates

The Click-Through Rate (CTR) is the number of clicks on links in an email message, divided by the number of messages sent in any campaign. From below graphic you can see the Art sector came in first with an 8%-plus CTR, a tremendous result when compared to the lowest group, Technology, at 0.77%. In second place was Education with 6.66%; and Travel remained on the stage with a respectable 6.43%.

Bounce Rate

The Bounce Rate measures how many emails were returned to the sender because they were undeliverable for some reason, e.g. the address was invalid, mailbox was full, mail server temporarily unavailable, etc.

The study find that Real Estate industry returned a 1.63% bounce rate – the highest score among all industries by more than 50%! In second place was Financial Services at only 0.70%; and just after that, Network Marketing, with a 0.68% bounce rate.

Complaint Rate

The Complaint Rate is the percentage of delivered email messages that generate spam complaints. It means that when a recipient reports your email as spam, his/her email address will be immediately removed and blacklisted from your account. In this category, you want the lower is definitely better. The study found that technology scored the highest complaint rate at 0.74%. At half the Technology score, Network Marketing returned a 0.44% complaint rate for second position. All industries together averaged 0.31%

Unsubscribe Rate

Unsubscribe Rates measure reader disengagement. They show how many subscribers opted out of receiving further messages by clicking the unsubscribe links automatically added to every email sent out from GetResponse. Associations scored well with an unsubscribe rate of only 0.11% – almost 83% lower than Network Marketing, with the highest average unsubscribe rate – 0.64%. In a strong second position was Art with 0.14%; and following closely behind, Sports at 0.19%.

The industry with the highest score by far was Associations – a very broad industry, and includes industry groups, foundations, non-profit organizations, and a wide range of non-government charitable associations (NGAs) with 93 points! In second place at 77 points was Travel; and close behind was Art with a score of 72.

The above these figures and statistics made me think under current new economy, consumers are becoming more discerning, thoughtful and increasingly resistant to irrelevant, common, unessential marketing messages.

Come to the internet marketing, one of the biggest mistakes I see many marketers are making today is sending the same marketing message to the entire list of their customer or prospects, especially when there a new product launch or a big fire-sale. This “one-size-fits-all” (i.e. “business as usual”) approach is a recipe for disaster.

We all know that the market is the list and everybody on the list will NOT respond to the same message. When those email message you sent out disappointed, it is usually due to poor list selection or a close relative of the one-size-fits-all approach.

Mark Penn, in his book Microtrends, astutely observes that the power of individual choice has never been greater and that the solution is micro-targeting – identifying small, intense subgroups and communicating with them about their individual needs and wants. Micro-Targeting has NEVER been more critical in marketing than it is today and that is what list selection and segmentation are all about.