Log File Analysis for SEOs and Webmasters
April 1, 2009 by annliu · 2 Comments
If you haven’t read Eric Lander’s An Introduction to Log File Analysis for SEOs & Webmasters, you MUST read it, it is for all SEOs out there.
He says that if you are not actively looking and reviewing at your raw log files, you are missing out on some key data and reporting metrics even if you have the best web analytics software.
In the article, Eric goes through the various key metrics in the log files that are key in your log file analysis process.
When you think about web analytics, what do you really think of? The majority of people I know have told me all about their nicely designed dashboards filled with telling graphs, growth charts and tables that just wait online for them to view them whenever needed. While that’s all well and good – those reports are always coming out of page tagging analytic programs. The problem? Page tagging analytics has limitations, and some of those limitations are simply unacceptable for hardened SEOs and webmasters.
That’s not a knock on page tagging analytics either. Page tagging is a popular method of acquiring data as the ease of use and on demand availability of reporting all add up to make these tools a required resource. Log files for me simply help me go that extra mile. Read the entire article here.
What are the Difference Between SEO and PPC?
March 6, 2009 by annliu · Leave a Comment
I have been thought long time to write about the difference between SEO (search engine optimization) and PPC (pay per click), which I found many people are confusing or mixed up of using these two techniques every time when I am working on the consulting project.
SEO and PPC are complementary strategies – this is important to remember. There is no conflict between using the two techniques, If you use both together, it will be more successful than as opposed to using just one or the other in isolation.
The most obvious difference is the price tag, you are paying for the clicks that PPC sends your way, whereas the clicks from SEO are free. Read more
Video: How To Optimize a Website
The significance of having an online presence these days should not be undervalued. Having a website not only helps a business to grow, but lets it thrive in a competitive global market place. To make sure that your website is a success and is found by those who require your services, you need to optimize your site.
It doesn’t matter what you are selling, saying or doing on your website, you need people to be aware of your site if it to thrive. That’s why search engine optimization is crucial toward to your traffic flow. If no one knows your site is there, even it is the best website in the world, it is wasted. Read more
How to Get Your Link Mojo Back
Does your site desperately need more income links? If you want to increase your page rank, drive thousands of fresh, new, unique and targeted visitors to your site and instantly bring in more daily sales, get higher clickthrough rates and bank more cash, you shall spend time and work on your Link Marketing.
Link marketing is belong to the search engine marketing family. It is one of the strategies that almost every marketers use toward to their Internet marketing strategy.
Links – are pathways from one website to another. The Internet was built on this series of interconnections between sites. Links are seen on virtually every page on the Internet, and when clicked by the mouse they bring the Internet surfer to another page, either on the same website, or to another website. Read more
Google SEO Starter Guide
January 8, 2009 by annliu · Leave a Comment
If you are an Internet marketer, I am sure you familiar with the term Search Engine Optimization, you may read articles, books or blog post in regarding to how to optimize your site to let it get index on these search enginees because SEs are the most popular method for target customers to find you. Especially on the Google – the number one search engine among such giants of the SEs’ market as Yahoo! and Live Search (MSN).
Google’s search share is over 60%. It indexes billions of Web pages, so that users can search for the information they desire. Plus it creates services and tools including Web applications, advertising networks and solutions for businesses to hold on the leading position successfully. Read more
