Flex Links - Affiliate Widget Tracking

In the 20 Dec 2007, LinkShare teams with ShopNBC and Tumri to introduce Flex Links - a new kind of embedded link technology that allows advertisers and publishers to add a new level of tracking to the Web’s most popular advertising content, such as video and widgets.

NEW YORK – December 20, 2007 – LinkShare, a leading pay-per-action marketing network, announced the debut of Flex Links and its first customer testing the technology, ShopNBC, a multimedia retailer and one of the nation’s leading home shopping channels.

Flex Links is a new kind of embedded link technology that allows advertisers and publishers to add a new level of tracking to the Web’s most popular advertising content.

With Flex Links, LinkShare’s pay-per-action tracking can be embedded in an advertiser’s content and automatically converted to a tracking link by publishers who post that content. Flex Links allows advertisers and publishers to work together to boost commissions, repurpose content, and enrich the Web’s newest platforms, from video to widgets.

“LinkShare Flex Links provides Tumri with a great way to deliver one-to-one marketing with targeted, offer-driven ads,” said David Kim, Senior Vice President of Business Development at Tumri. “We are always looking for ways to help our advertisers reach all micro-segments of their audiences with our AdPods, and LinkShare makes that possible.”

You can read the Full Press Release here.

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