Free Report: The New Rule of PR in Web 2.0
January 19, 2007 | Written by annliu | Filed Under Social Marketing
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet. Do you know how to use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly?
David Meerman Scott, a writer, consultant, conference speaker, seminar leader and a marketing strategist and coach has just published his 2nd editioin - The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly.
It is available for you to download and it is Free (great information) 
As we know, the whole word is changing fast especially from the economy point of view, even companies like publishers; newspapers and magazines published the news are facing changing nowadays. Self-publishing Web-style has moved into the mainstream and organizations large and small are doing the publishing via press releases.
In the report, David emphasis a lot toward to the Content, he said:
In an increasingly competitive marketplace, all organizations are searching for the elusive key to success. Well, look no further: Content, even in the form of a “mere” press release, will unlock success in almost any product category, even in highly competitive industries where smaller players are beset upon by larger, better-funded competitors.
One of the most important things that publishers do is start with a content strategy and then focus on the mechanics and design of delivering that content.
At successful organizations, press releases draw visitors into the sales-consideration cycle, then funnels them towards the place where action occurs.
If you are an CEO, Managing Director, Agency, Marketing Professional or Online Marketer who wants to reach your buyers directly through press releases, this Report is a must read!
As you read this new edition you will be able to identify new ways that your press releases can work for you. David presents some concepts that are guaranteed to have an impact on your bottom line as an agency or online marketer. As you learn to develop new PR strategies around these concepts, your agency or business will flourish.
I highly recommended you Download This Free 30 Pages Report and read it now if you are serious about how to achieve press release successfully. You will gain a lot of new knowledge and insight information from it. Trust me!
By the way, David also advice you how to avoid to use words like flexible, scalable, groundbreaking, industry standard, or cutting edge, and other forms of what call gobbledygook in your press release. So tons of good information with no charge!
Don’t worry, there no sales pitch involve. Be innovative
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Thanks for the link to my ebook. You can also learn a lot more about this stuff on my blog. Cheers, David
Thanks for the great information David, I hope everybody download and read it, then Take Action .. Cheers, Ann