Glossary Terms

Internet business has its own language, This glossary list explains the meaning of the terms most commonly used in Internet, affiliate and social media marketing.

0 – 9

2-Tier Program – Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

A

Above the Fold – Once a web page has loaded, the part that is visible is said to be ‘above the fold’.
Adsense (Google): Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertsier.

Adware: Also known as “spyware”, a program hidden within free downloaded software that transmits user information via the Internet to advertisers.

AddThis – AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they’re saying about your content on Twitter.

Adwords (Google) – Google’s Pay Per Click (PPC) advertising program.

Affiliate – A web site owner that promotes a merchant’s products and/or services, earns a commission for referring clicks, leads, or sales.

Affiliate Agreement – Terms that govern the relationship between a merchant and an affiliate.

Affiliate Marketing – A revenue sharing arrangement between online merchants and distributors (affiliates) in which the affiliate earns a commission for producing a sale, lead or click for the merchant’s site.

Affiliate Network – A third party providing services to affiliate merchants and affiliates, including tracking technology, reporting tools, and payment processing.

Affiliate Program – Any arrangement through which a merchant pays a commission to an affiliate for generating clicks, leads, or sales from links located on the affiliate’s site. Also know as associate, partner, referral, and revenue sharing programs.

Affiliate Program Directory – Information about a collection of affiliate programs. May include information about commission rate, number of affiliates, and commission structure.

Affiliate Program Manager – The person responsible for administering an affiliate program. Duties should include maintaining regular contact with affiliates, program marketing and responding to queries about the program.

Affiliate Solution Provider – Company that provides the software and services to administer an affiliate program.

Affiliate URL or Link – Special code in a graphic or text link that identifies a visitor as having arrived from a specific affiliate site.

Associate – Synonym for ‘affiliate’.

Algorithm – An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies.

Application Programing Interface (API) – An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.

Autoresponder – An email robot that sends replies automatically, without human intervention. For example, if you had a page of marketing information, you could ask prospects to send email to “info [at]yourname.com,’ the address of your autoresponder. The autoresponder will automatically email the person your information document. Many Autoresponders will, at the same time, send an email to you, listing the requester’s address and the document they requested. This is an important tool for conducting online commerce.

Avatar – An avatar is an image or username that represents a person online within forums and social networks.

B

Backbone – A high-speed line or series of connections that forms a major pathway within a network.

BackType – BackType is a social media analytics company that helps companies measure their social engagement. Previously, the service started as a blog comment search engine.

Back links – Links that point to a web site.

Browser – A software program that allows you to view the World Wide Web (provided you have an Internet connection), and view the contents of Web sites. A comprehensive site for information on browsers is located at http://www.browserwatch.com

Back-end Offers – Products/services you offer to existing customers, example, to people who have already bought a first product from you.

Bandwidth – The rate at which you can send or receive information through your connection to the Internet.

BBS (Bulletin Board System) – Areas within the Internet where you can post messages and announcements.

Blog – it is also called ‘web log.’ Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Blogger – Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com

Blog Talk Radio – Blog Talk Radio is a free web application that allows users to host live online radio shows.

Blip.TV – Blip.TV is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show.

Boxee – Boxee is a social video application that allows users to watch online videos on their TVs and computers. Users can share and watch videos from a variety of online videos sources for free.

Bookmarking – Bookmarking online follows the same idea of placing a bookmark in a physical publication – you’re simply marking something you found important, enjoyed, or where you left off to continue reading later. The only difference online is that it’s happening through websites using one of the various bookmarking services available, such as Delicious.

Bitly – Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.

BPS (Bits per Second) – Refers to the data-transfer speed allowed by the network or your connection to the network.

C

Circles – Circles are clusters of a user’s friends on Google+, meaning you can group certain people you choose to connect with on your Google+ into a certain Circle – such as colleagues, college connections, family, etc. When you want to share content with only these individuals, you include that specific Circle in your post’s sharing options.

Classified Ad – In most ways, online classified ads are similar to newspaper classifieds. The biggest difference is that many online classifieds are free to post an ad. Paid ads are inexpensive and tend to draw more valid prospects. Classified ads may contain your company URL, your own URL and a mention of the company name as they are a form of passive advertising. This means that someone actually must come to your ad and request more information from you.

Collecta – It is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published.

Collective Intelligence – Collective intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.

Creative Ad – An outline of what message should be conveyed, to whom and with what tone. This provides the guiding principles for copywriters and art directors who are assigned to develop the advertisement. Within the context of that assignment, any ad that is then created should conform to that strategy.

Click-Through – Is the action that takes place when a visitor clicks on a banner or a link on your site that drives him to go to your merchant’s or another site.

Cost Per Thousand (CPM) – You pay a fixed sum for displaying your banner to 1000 visitors. The M stands for the Roman numeral = thousand.

Cost per Click (CPC) – You pay only for the visitors you get.

Click-through rate (CTR) – Percentage of visitors who click through to a merchant’s web site. It calculated as number of people who click on the ad divided by times ad is displayed. Example: 1000 people clicks on an ad that has been displayed 100,000 times: 1000/100,000 x 100= 1%.

Cloaking – Hiding of page content or affiliate linking code to boost their search engine ranking. It involves delivering one page to a Search Engine for indexing while serving an entirely different page to everyone else. Most search engines will penalize sites that use cloaking.

Conversion Rate (CR) – Percentage of visitors that actually buy the product. Example, If 1 person in every hundred visitors to your site makes a purchase, and then your conversion rate is 1:100 or 1 percent.

Copywriting – Process of writing text especially for a web page. Effective web copywriting can improve a sites position within the search engine results of a given keyword phrase.

Clickbank – A popular online billing and marketing service for the development of affiliate programs and the largest distributor of digital information products on the Internet, known for its ease-of-use.
Visit Clickbank

Crawler – Automated program that follows links to visit web sites on behalf of search engines to fill and update their database, also know as search engine spider, robot or bot.

Compete – It is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time.

Cookie – A “cookie” is a small piece of information which a web server can store temporarily with a web browser and store in your hard disk. This is useful for having the browser remember some specific information, which the web server can later retrieve.

Some types of uses for cookies include remembering IDs and passwords, tracking where users go within a website, storing and recalling items you add in an online shopping cart.

Tracking where users go within the Internet is probably the most controversial issue about cookies. That cookies help advertisers build a profile about their target audience, not a secret way for web servers to find out who you are or what you have in your hard drive. You may set your browser to either accept or not accept cookies.

Connections – The LinkedIn equivalent of a Facebook ‘friend’ is a ‘connection.’ Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection.

Co-branding – Where affiliates are able to include their own logo and/or colors on the merchant’s site to promote brand together.

Cost per Inquiry (CPI) – The cost of getting one person to inquire about your product or service. This is a standard used in direct response advertising.

Creative – The promotional tools used by advertisers, such as the art directors and/or copywriters in an ad agency, to draw in users. Example: text links, towers, buttons, badges, email copy, pop-ups and etc.

Craigslist – It is a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.

Cyberspace – The total range of information available through computer networks. A term coined by author William Gibson.

D

Delicious – It is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends.

Directory – Web guide organized by categories containing web sites that have been reviewed and compiled by editors. Example: Yahoo, Go Guide, Joeant, LookSmart, Zeal, etc.

Digg – Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership, as well as other visitors.

Disqus – Disqus is a comment system and moderation tool for your site. This service lets you add next-gen community management and social web integration to any site on any platform.

Doorway Page or Mirror Page – Is a one-page website that is specifically set up to introduce your main web site. The sole purpose of doorway pages is to get higher rankings with one or more search engines through using keyword and keyword-rich content. Some search engines will drop a site entirely if the existence of doorway / mirror pages is detected.

Direct Mail – Marketing communications delivered directly to a prospective purchaser via the Postal Service or a private delivery company.

Direct Marketing – Sending a promotional message directly to consumers, rather than via a mass medium. Such as direct mail and telemarketing.

Direct Response – Promotions that permit or request consumers to directly respond to the advertiser by mail, by telephone, by e-mail, or some other means of communication. Some practitioners use this as a synonym for direct marketing.

Domain Name – The unique name that identifies an Internet site.

DNS – Means “Domain Name Server”. When someone types in your Domain Name in their browser window, a request is sent to YOUR Domain Name Server, then YOUR Domain Name Server, displays YOUR website.

Think of a DNS as a “Post Office” in a box. The requests come in, are sorted, then sent out, just like letters and parcels at a Post Office.

The Internet works through servers – computers that are always online for the world to access. Your personal computer can access the Internet, but the Internet (generally) cannot access your computer. In order to make your website available to the world, you must first request server space, or “webspace”.

Domain – A domain is YOUR address on the internet. This is a Unique name that belongs only to you. It is as unique as is your home address, phone number, or Social Security number. No one else has this Domain name, except you.

Your domain is where you live on the internet, so to speak. All your webpages, with associated graphics and documents are placed on your domain so people can visit YOUR website.

E

Ebook – An ebook is an electronic version of a printed book. However, most ebooks are not actually available in print (unless you print them). These are typically published in PDF form.

Ebook Marketing – The use of ebooks to promote your web site / product / service.

Email Ads – ads that are placed in emails.

E-mail – Electronic mail, a messages sent between computers with an Internet address.

Endorsement Letter – Also known as a “product review”, an endorsement is a promotional statement outlining features and benefits for a particular product or service.

Entry Page – The web page that you direct traffic to. In most cases, visitors coming from your site will “enter” merchant’s site at this page.

eZine – Short for ‘electronic magazine’.

Email Signature (Sig File) – A brief message embedded at the end of every email that a person sends with his /her name, email address, contact information and website address.

Eventbrite – Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.

F

Facebook – Facebook is a social utility that connects people with friends and others who work, study, and live around them. Facebook is the largest social network in the world with more than 800 million users by the time of writing this. The numbers is growing very fast.

FFA Page (Free for All) – Is a forum where people can post links to their sites by using a site submitter that is provided by the host. It can be used in several ways. One is to place a link to your own web site on other people’s FFA page, with a catchy phrase that will make yours stand out from the rest of the links on the page. Another way is to get your own free FFA page from one of the hundreds of places on the Web offering them. It is a very powerful way of advertising because there is no limit to the number of links that can be posted to your FFA page. Caution: search engines try to ban FFA from their index.

File Transfer Protocol (FTP) – The code that allows users to transfer files from one computer to another over phone lines. You transfer pages to your web site using FTP.

Firefox – Firefox is an open-source web browser. It has emerged as one of the most popular web browsers on the internet and allows users to customize their browser through the use of third-party extensions.

Flickr – Flickr is a social network based around online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods.

Flash Mob – A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.

Frequently Asked Questions (FAQ) – Canned answers to questions everyone asks. Generally it posted for to avoid having to answer the same question repeatedly.

Forum – Also known as a message board, a forum is an online community where visitors may read and post topics of common interest. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.

Follow Friday (#ff) – This is a trend via the hashtag #ff every Friday on Twitter. Users select other usernames and tweet them with #ff in their post, meaning they recommend following those Twitter users. People tweet at their favorite brands, colleagues, celebrities and etc.

Foursquare – It is a social network in which friends share their locations and connect with others in close physical proximity to each other. The service uses a system of digital badges to reward players who “check in” to different types of locations.

Freeware – Software which can be used without any payment, generally downloaded from the Net.

G

Google Adsense – Text and image ads that are precisely targeted to page content that the webmaster can earn a percentage of the price per click paid by the advertiser.

Google Adwords – One of the most effective types of advertising available online these days. It’s almost the same as “Pay per Click” (PPC) advertising program. You only pay when someone clicks on your ad! Your ad will show up when keywords you have chosen are searched for.

Google Chrome – A free web browser produced by Google that fully integrates into its online search system as well as other applications.

Google Documents – A group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.

Google+ – This is Google’s new social network. It bit different as other social networks. It promotes social sharing that is more similar to how people share in real life by providing features such as one that limits who you are talking to, creating 1-on-1 conversation.

GIF (Graphics Interchange Format) – A visual image file.

Google Reader – An RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location. You can log on whenever you choose, and the latest content from multiple blogs will be in one stream so you don’t have to navigate to each site individually.

Gopher – A menu-based method of searching for information on the Internet.

Gowalla – Gowalla is a social network in which friends share their locations and connect with others in close psychical proximity to each other.

Groundswell – A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (Charlene Li and Josh Bernoff, Groundswell, pg. 9)

H

Hangout – A video service on Google+ that allows you to video chat with up to 10 Google+ users are a time. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more.

Hashtag – A tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#.” Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference, online or offline.

Hit – A measure of web site traffic; each time a page on a site is requested.

hi5 – hi5 is a social network focused on the youth market. It is a social entertainment destination, with a focus on delivering a fun and entertainment-driven social experience online to users around the world.

Hidden Text – Using the same color characters on the same color background. Your site can be penalized or banned from the search engine’s index for using this technique.

Home page – The first screen you see when you enter a web site.

HootSuite – A web-based Twitter client. With HootSuite, you can manage multiple Twitter profiles, pre-schedule tweets, and view metrics.

HTML (Hyper Text Markup Language) – The programming language used by the World Wide Web. Just as PostScript allows users to produce desktop publishing documents with various fonts and graphics, HTML allows users to create documents for the Web. It is the most common language used to design web pages. HTML has changed over the years, and it is on the cusp of its next version: HTML5. Learn More about HTML

Hyperlink – An object (text or graphic) containing a link to a web page. When you click on a hyperlinked object, you are automatically connected with another web page. It might be another page on the same site, or it might be a page on a different web site.

HTTP (Hypertext Transport Protocol) – The standard for moving hypertext files across the Internet.

I

Internet Marketing – Any action taken to market a web site or company online. This includes web site optimization, search engine submission, pay-per-click advertising and traffic analysis and so forth.

Inbound Marketing – A style of marketing that essentially focuses permission-based marketing techniques that businesses can use to get found by potential customers, convert those prospects into leads and customers, and analyze the process along the way. This type of marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling.

Impression – An impression occurs when a page containing your Affiliate code that loaded on your site or in your HTML email messages. Impressions are also called page views.

Instagram – A photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, currently, it is only available for iPhone devices.

Internet Service Provider (ISP) – A company that provides users with Internet access. For example, AOL (American Online) is a service provider – when you join, you get access to AOL services, access to the Internet, and (if you join at a certain rate) space on their server for a small web site. There are also companies that provide direct access to the Internet and allow you to set up larger web sites.

IP Address – A unique number consisting of 4 parts separated by dots, e.g. 166.336.547.9. Every machine on the Internet has a unique IP address.

Instant Messaging – A form of real-time, direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.

Internet Relay Chat (IRC) – A computerized way for people to congregate and chat together.

J

Joomla – Joomla is a content management system (CMS) that enables users to build websites and online applications.

Junk – Unprofessional slang term referring to sending a message to multiple newsgroups, mailing lists, or individuals that didn’t ask for it, popularly known as spam.

Javascript – A programming / scripting language for web pages developed by Sun Microsystems for writing programs, which can be safely downloaded to your computer through the Internet and immediately run without fear of viruses or other harm to your computer or files. Java requires a browser compatible with Java. Using small Java programs, Web pages can include animations, calculators, and other features.

Joint Venture (JV) – A general partnership formed to undertake a particular business transaction or project rather than one intended to continue indefinitely.

K

Keyword – The search term that users use to search in search engines. For example, someone who wants to find a site that sells dog food might enter ‘dog food’ in a search engine.

Keyword Density – The ratio between the keyword being searched for and the total number of words appears on your web page. If your keyword only occurs, let’s say once, in a page that has twenty thousand words, then it has the density of 0.005 percent.

Klout – A measure of social influence. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., and then provides every user with his or her Klout score, the higher score you get, the more influence you have on the social world, the score is out of 100.

L

LAN (Local Area Network) – What you get when you link all the computers at a single location.

Link Popularity – Number of links that point to a site. Some search engines consider that a site with many inbound links is more popular.

Link Building – An aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.

LinkedIn – This is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide.

LinkedIn Today – It is LinkedIn’s own version of a social news service. Every industry on LinkedIn (marketing, journalism, technology, etc.) has its own LinkedIn Today. Stories are selected based off which ones are posted and shared the most by users of LinkedIn.

Lifetime Commissions – Affiliate programs that pay a commission on EVERY product or service that customer buys from the merchant, example, the customer is yours ‘for life’ once you have sent the referral.

Lifetime Value – The total amount that customer will spend with a particular company during his or her lifetime.

Link – A link is a hyperlink (http://www.yourdomain.com) or an image or text that contains a hyperlink. A link is placed on one site and when clicked on, it leads the visitor to another site / page. In the Affiliate Marketing industry, you, the Affiliate, place links on your site that points to the merchant’s site.

Lurker – A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.

M

Mailing List – A list of e-mail addresses of people interested in the same subject. When a list subscriber sends a message, it goes to everyone on the list. You can reply to the messages, send new messages, or just lurk, reading the messages without participating.

Mashup – A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources.

Meta Tags – HTML code designed to give search engine robots instructions. There are many tags available, the most known tags are the “title”,” keyword” and “description” tags.

Meme – A meme on the internet is used to describe a thought, idea, joke, or concept to be shared online. It is typically an image with text above and below it, but can also come in video and link form.

Merchant – A person or a company that markets their products and services on the web. Your merchant is the person/company whose program you joined.

Merchant-Affiliate Relationship – In the Merchant-Affiliate relationship, the Affiliate acts as an independent “salesperson” who promotes the merchants products and services. The merchant tracks the incoming visitors to determine which Affiliate sent them the sale – if any.

MySpace – A social networking website owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.

MyPunchbowl – MyPunchbowl.com is a social network that facilitates party planning and provides members with ideas, invitations, favors, gift registries, photo/video sharing, and more.

Multi-Level Marketing (MLM) – Also known as Network Marketing, MLM involves the sale of products through a group of independent distributors who buy wholesale, sell retail and sponsor other people to do the same.

Mime (Multiple Internet Mail Extensions) – Things you can include with e-mail, sent over the Internet, such as audio, visual images or text messages.

Modem – A device that connects your computer to other computers via phone line.

N

Newsletter – Email sent out to a group of subscribers with relevant information on a topic.

News Feed – A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of users’ accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline (not to get confused with Facebook’s new look, also called Timeline).

Newsgroup / Usenet – Public discussion areas. It’s free and open to anyone with an Internet connection. Usually focused on surprisingly specific topics, newsgroups are where the curious, opinionated, or info-starved go to read and post messages (thoughts, hopes, dreams, rants, raves, advice, info, and everything else). It’s possible to get at newsgroups through a browser.

Newbie – Someone who is new to the Internet.

Niche Marketing – Focused and target able a special or small market segment.

O

Optimization – Skill of adding elements to a web site so that search engines will rank it higher for a particular set of keywords.

Opera – A free download web browser, it is not as popular as Firefox. Opera is used as the default browser on some gaming systems and mobile devices.

Orkut – A social networking website that is owned and operated by Google. The website is named after its creator, Google employee Orkut Buyukkokten. Although Orkut is less popular in the United States than competitors Facebook but it is one of the most visited websites in India and Brazil.

P

Pay-Per-Click Search Engines- Search engines where businesses can bid for which placement they want. Web site owners pay the search engines every time someone clicks on the link of the search engine.

Permalink – A permalink is an address or URL of a particular post within a blog or website.

Popularity – Web site popularity is determined by the number of links that point to a site. Some search engines consider that a site that has many inbound links is more popular.

Pay-Per-Lead (PPL) – An affiliate receives a commission for each sales lead that they generate for a merchant’s website in an affiliate program. Such as join in completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.

Pay-Per-Sale (PPS) – The affiliate receives a commission for each sale of a product or service that they refer to a merchant’s website.

Plug-in – A small piece of software that adds features to a larger piece of software.

Portal – A term used to describe a Web site that is intended to be used as a main “point of entry” to the Web, example, MSN.com is a portal site.

Privacy Policy – It establishes how a company collects and uses information about its customers’ accounts and transactions.

Podcast – A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed.

POP (Point of Presence) – An Internet access node of an Internet service provider, in other words, the number your modem rings to get on-line.

POP3 (Post Office Protocol 3) – A type of e-mail system which stores messages on your service provider’s machine and downloads them automatically when you are on-line.

PostRank – PostRank monitors and collects social engagement related to content around the web. Essentially it helps publishers understand which type of content promotes sharing on the social web.

Portable Document Format (PDF) – It’s a distribution format developed by Adobe Corporation to allow electronic information to be transferred between various types of computers. The software that allows this transfer is called Acrobat.

Posterous – A blogging and content syndication platform that allows users to post content from any computer or mobile device by sending an e-mail.

Profit – The amount of money you earn from your sales. For example, if you sell 10 ebooks at $47.00 each, and each costs $10 to produce and ship, your profit would be $37.00 per video or $370.00 in total.

Q

Qik – An online video streaming service that lets users stream video live from their mobile phones to the web.

Quantcast – It provides website traffic and demographics for websites. The tool is primarily used by online advertisers looking to target specific demographics.

Query – Word or phrase submitted to a search engine or directory to locate pages on the web.

R

Real-Time Search – Real-time search is the method of indexing content being published online into search engine results with virtually no delay.

Referrering URL – The URL of the page that a visitor came from.

Reciprocal Linking – The process of exchanging links with other websites to increase search engine popularity.

Recurring Commissions – Earn commissions both on the initial sale and subsequent purchases of the same product or service.

Residual Earnings – Programs that pay affiliates for each sale they made from merchant’s sites over the life of the customer.

Return on Investment (ROI) – This is the amount derived from subtracting your net revenues from your total costs.

Revenue – Total income for your sales. For example, if you sell 40 ebooks at $27.00 each, your revenue would be $1028.00.

Reddit – Reddit is similar to Digg. It is a social news site that is built upon a community of users who share and comment on stories.

Retweet – A retweet is when someone on Twitter sees your message and decides to re-share it with his/her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer’s name.

Real Simple Syndication (RSS) – An XML-based format for syndicated content.
Learn More about Real Simple Syndication (RSS)

RSS Reader – An RSS reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information. An example of an RSS Reader is Google Reader.

Robot – Automated program that follows links to visit web sites on behalf of search engines to fill and update their database.

S

Search Engine – Tools to help you locate what you’re looking for. Search engines breakdown into two categories – directories and indexes. Directories, such as Yahoo are good at identifying general information. They group web sites together under similar categories, such as Internet tutorials, English universities and Paris museums. The results of your search will be a list of web sites related to the subject you are searching for.

But let’s say you want more specific information, such as articles about home-based businesses. Web indexes are the way to go, because they search all the contents of a web site. Indexes use software programs called spiders or robots that scour the Internet, analyzing millions of web pages and newsgroup postings, indexing all of the words.

Safe Email – Lists are also known as opt-in lists, which means that people have signed up to send and receive email to and from all the other people on the list. There are many good ones available. All you need to do is perform a search for “safe lists” or “opt-in lists” on any major search engine. But no matter how safe a list is reputed to be, you should only send a blind or teaser ad to the members to protecting the company name.

Scribd – Scribd turns document formats such as PDF, Word, and PowerPoint into a web document for viewing and sharing online.

Search Engine Advertising – Program that enables companies to place their web sites in whatever position they choose based on bidding for the position.

Search Engine Optimizer (SEO) – Search engine expert that can help you optimize your web page to get a high ranking.

Search Engine Optimization – The process of choosing keywords and keyword phrases relevant to your site or page on your site, and placing those keywords within pages so that the site ranks well when those keywords are searched upon.

Search Engine Placement – Program that enables companies to place their web sites in whatever position they choose, based on bidding for the position.

Seesmic – Seesmic is a popular desktop and mobile social application. Using APIs, Seesmic allows users to share content on social networks such as Twitter and Google Buzz from the same application.

Server – The software that people with a home page need in order to let you look at their stuff, or the computer on which it is held.

Sentiment – Sentiment is normally referred to as the attitude of user comments related to a brand online. Some social media monitoring tools measure sentiment.

Shareware – Software which can be used for free for a trial period, after which a small payment is expected. It generally can be downloaded from the Net.

Site – Short for Web Site, a page or group of pages containing text and graphics that can be accessed by anyone with an Internet connection.

Skype – A free program that allows for text, audio, and video chats between users. Additionally, users can purchase plans to receive phone calls through their Skype account.

SlideShare – SlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.

Spam – Unsolicited email. Spam is email sent to people that hasn’t asked to hear from you. The term of spam is also used by search engines to describe sites that try to fool the search engines to get a higher ranking by using methods that the search engines disapprove of, for example keyword stuffing.

Social Media – Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social Media Monitoring – It is a process of monitoring and responding to mentions related to a business that occur in social media.

Spider – Automated program that follows links to visit web sites on behalf of search engines to fill and update their database.

StumbleUpon – StumbleUpon is a free web-browser extension that acts as an intelligent browsing tool for discovering and sharing web sites.

Submission – The act of submitting a web page to a search engine or web site to a directory.

Spyware – Also known as “Adware”, it is a program that hidden within free downloaded software that transmits user information via the Internet to advertisers.

Super Affiliates – The top 1 or 2% of affiliates that generate approximately 90% of any affiliate programs earnings.

T

Traffic – Number of visitors to your site, usually measured over a time period.

Targeted Marketing – The process of distinguishing the different groups that make up a market, and developing appropriate products and marketing mixes strategy for each target market that involved.

Tag Cloud – A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites.

TCP/IP (Transmission Control Protocol/Internet Protocol) – The communications protocol that connects your computer to the Internet.

Temporary Internet Files or Cache – A cache (pronounced like cash), temporarily stores the information on a page in your computer, when you first request a page from the server, the browser checks to see if the page has been previously cached in your computer. Cache helps display pages faster than the network can download.

Technorati – Technorati is a popular blog search engine that also provides categories and authority rankings for blogs.

Text Link – A link accompanied by words.

Third Party Tracking Software – Software located on a server other than your own, that tracks and records the statistics of visitors to your Web site.

Timeline – Timeline is the new Facebook format for personal profiles. It is essentially a digital scrapbook of a user’s life, displaying their profile in an actual timeline format so they can see at exactly what point in time something a story occurred.

Trend – A trend is seen on every social network. Facebook shows what is trending when multiple users are sharing the same link or discussing the same topic. Google+ highlights trending topic when a user conducts a search. Twitter has a section to the bottom right of its home feed which clearly shows what topics and hashtags are trending in tweets. And LinkedIn shows what industries (in LinkedIn Today) that a certain story is popular.

Tracking and Management Solution – In order to track the incoming Affiliate-referred traffic to their sites, merchants need to purchase or create software to Track and manage their Affiliates and their activities.

Tumblr – Tumblr lets users share content in the form of a blog. Users can post text, photos, quotes, links, music, and videos from your browser, phone, desktop, or email.

Twitter – A platform that allows users to share 140-character-long messages publicly. User can “follow” each other as a way of subscribing to each others’ messages. Additionally, users can use the @username command to direct a message toward another Twitter user.

TweetDeck – TweetDeck is an application that connects users with contacts across Twitter, Facebook, MySpace, LinkedIn, and more.

Twitter Chat – A chat or discussion that is held on Twitter and is open to all users. Questions are prompted from the user hosting the chat, while anyone else can respond using a particular hashtag. The hashtag is the marker for someone participating in the chat. HubSpot has its own chats hosted every other Tuesday via the hashtag #inboundchat.

Twitter Search – A search engine operated by Twitter to search for Twitter messages and users in real time.

Two-Tier Program – This commission structure pays you commission on each sale (or lead or click-through) you refer, and a commission on each sale referred by any affiliates you have referred to the program.

TypePad – TypePad is a free and paid blogging platform similar to Blogger. It allows users to host and publish their own blogs.

U

Unique Visitor – A unique individual visitor to your web site, which probably the best indicator for your site traffic.

Upload – Transferring a file from your computer to another computer.

USTREAM – USTREAM is a live interactive broadcast platform that enables anyone with an internet connection and a camera to engage and stream video online.

Universal Resource Locator (URL) – Also known as an address of a web page on the web, this is the string of characters you type into your browsers to reach a certain website (e.g. http://www.marketingbyann.com)

V

Viral Marketing – A marketing technique that induces websites or users to pass on a marketing message to other sites or users.

Virus – A computer virus is defined as a set of commands, created intentionally, which will do some level of damage to a computer. A computer virus does not float around in cyberspace, but is always attached to something. That ‘something’ could be a text file (MSWord document), an email, a photo, a music clip or a video clip. Your computer must receive one of these ‘carriers’ and then can get a computer virus.

Video Blog – A blog the produces regular video content often around the same theme on a daily or weekly basis. An example of a successful video blog is Wine Library TV.

Viddler – This is a popular video sharing site similar to YouTube and Vimeo in which users can upload videos to be hosted online and shared and watched by others.

Vimeo – Another popular video sharing service in which users can upload videos to be hosted online and shared and watched by others. Vimeo user videos are often more artistic, and the service does not allow commercial video content.

W

World Wide Web (WWW, or Web) – The web is a part of the Internet that allows users to view documents containing text, graphics and hyperlinked objects.

Web Host – A business that providing storage, connectivity and services to serve websites’ pages and files. In the other words, Web Hosts are companies that provide space on a Server they own for use by their clients. Like Kiosk, a Web Host. Kiosk provides space on their Servers so you can upload your webpages, graphics, audio, video, and text documents to your Domain, so other people can access them via the Internet.

A Server looks the same as your CPU (Central Processing Unit) or “Tower”, as it’s often called. It can have one hard drive (like the “C” drive on your CPU), or several and can “Serve” multiple Domains. Find a Web Host Here.

Web Site – A website is an organization’s or individual’s presence on the World Wide Web. It is a collection of Web pages, which are documents coded in HTML (Hyper Text Markup Language) that are linked to each other and very often to pages on other Web sites.

A Web site is hosted on a server by its owner or at an ISP. It may share space on the server with other Web sites, reside on a server dedicated to that Web site only, or be on multiple dedicated servers. To qualify as a Web site, the Web server must be available on the Internet 24 hours a day.

Web Page – It is an HTML/(X)HTML (Hyper Text Markup Language) document accessible generally via HTTP (Hyper Text Transfer Protocol).

All publicly accessible websites in existence comprise the World Wide Web. The pages of a website will be accessed from a common root URL (Universal ResourceLocator) called the homepage, and usually reside on the same physical server.

Webinar – A webinar is used to conduct live meetings, training, or presentations via the internet.

Web Marketing – Any action taken to market a web site or company online including web site optimization, search engine submission, pay-per-click advertising and traffic analysis.

Web Analytics – Web analytics is the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage.

Widget – A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box.

Wiki – A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users.

Wikipedia – Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its millions of articles have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.

WordPress – A content management system and contains blog publishing tools that allow users to host and publish blogs.

X

Xeesm – Xeesm.com provides social business applications to reach more people faster, build stronger relationships and a better customer experience.

Y

Yahoo: The most popular and (perhaps) the most comprehensive of all search index databases on the World Wide Web.

Yelp – A social network and local search website that provides users with a platform to review, rate, and discuss local businesses.

YouTube – A video-sharing website on which users can upload, share, and view videos. It is the largest video sharing site in the world and operated as a subsidiary of Google.