Google Launched Cost Per Action (CPA)
March 22, 2007 | Written by annliu | Filed Under SMO, eBay and Google News
Finally, Google launches a CPA network and Google Adwords is starting the cost-per-action (CPA based) Beta test phase.
Rob K., Product Manager for Pay-Per-Action, said,
Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site …
Here is the full story from Inside Adwords-The official source for information about AdWords
I have cross this piece back to June 2006 that written by David Jackon, has labeled Google’s CPA beta test announcement as a ValueWeb killer …
Also Jeff Doak, on ReveNews concurs with Mr. Harrelson think that this is far from the beginning of the end for CJ, says Mr. Doak,
Affiliate marketing isn’t about dynamically generated text links on content sites, it’s about clever publishers who figure out new ways to drive converting traffic. Affiliate marketing is about relationships, and there is simply no relationship here.
He thinks Google makes too much on PPC to risk it on CPA deals.
Marketing Pilgrim has one of the stories about the latest news Google’s Launches Pay-Per-Action; a Threat to Affiliate Networks? Andy writes,
To me, it sounds like a clear threat to the likes of Commission Junction or LinkShare – or any other affiliate marketing network. Google, for all intents and purposes, has just entered the affiliate marketing arena, with the battle cry that they can do affiliate marketing better than the affiliate networks can. More
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