My review about this fantastic Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Que Biz-Tech) that written by +David Amerland is finally done.
Let’s keep story short, here are what I think about his book.
My Thoughts About This Book
It is a very insightful book on how Google’s semantic search works. This book is not only the guide to understanding semantic search, it is more than just a book about search, it is everything you need to know about the future of Google search.
David’s writing is clear, without the hard-core coding details, and the checklists after each chapter are terrific – with practical steps you can carry out now to have you and your website ready for the age of semantic search.
The book is an in-depth but come with highly practical summary. Its offering of advice for businesses facing the new world of search.
Who Should Read It
Whether you are a business of one or of thousands, if you want your business to be the one providing the answers and solutions to the queries of your target audiences, if you wish to understand and get clear on how semantic search works, how it impact your marketing and online reputation, how the web works in the years to come, how Google sees the world which helps drive strategy for all digital marketing, you need to read this book and stay ahead of the game.
Why You Should Read It
One of the many reasons is that in the Google Semantic Search, David explains it clearly about how semantic search can convey much more information to the search engine than a mere keyword or key phrase. He also explains why the keywords are not able to convey context to the search engine the way we need.
No matter you are in the content marketing, SEO or hold any kinds of marketing leadership position. His explanation towards how Google sees the world will help you a lot especially when it comes to drive strategy for all digital marketing.
If you are interested in what is happening behind the scenes at Google Search, this is an inspiring book to read.
Beside it, many other readers also write review about this book.
Example, search marketing professional +Mark Traphagen sums up so well:
“… semantic search is Google’s growing ability to make associations between things in ways that come closer to how we humans make such connections.”
“In many ways semantic search takes us back to the golden days of the Web when in terms of working online anything was possible as long as you had passion, belief in yourself, and energy to work at it.”
As Google’s moving away from being search engine to answer engine, high quality valuable content matters! The content that can answer or solve people’s particular problem will rock the world-wide web, not those fluff stuff.
David’s Google Semantic Search helped me a great deal on finding new ways to create more credibility for my company’s products.
It also helped me when work with clients – to understand their business better, to help them get granite clarity about the difference to build step great connection with their audiences, it’s no longer about standing to forcing stuff to the audiences, it is about how to build that dialogue in the connection between a client’s and the other people.
David’s Google Semantic Search will challenge you to think differently, to look at your business or your client’s through different eyes, and to challenge you approach a business in a different way.
If you haven’t read this book. You should get one copy and read it.