If you are an Internet marketer, I am sure you familiar with the term Search Engine Optimization, you may read articles, books or blog post in regarding to how to optimize your site to let it get index on these search enginees because SEs are the most popular method for target customers to find you. Especially on the Google – the number one search engine among such giants of the SEs’ market as Yahoo! and Live Search (MSN).
Google’s search share is over 60%. It indexes billions of Web pages, so that users can search for the information they desire. Plus it creates services and tools including Web applications, advertising networks and solutions for businesses to hold on the leading position successfully.
Then what is Search Engine Optimization? If you are not really clear, or if you are a newbie who doesn’t understand it, here is the recap – according to Web CEO,
“SEO is about changing the HTML code of your pages and the structure of your site in such a way that when an SE robot reads the site, it can understand that the pages have valuable content related to your keywords, and then rank them high. SEO also tells about ways to increase your link popularity – the number of links from other high-ranked pages to your site. This is important because most search engines consider your link popularity a vital ranking factor.”
Search engine optimization is the solution for making your page more search-engine friendly. The optimization is mostly oriented towards crawler-based engines, which are the most-popular on the Internet.
Perhaps you’ve spent a fortune creating a killer website designed to immediately captivate your visitors and gain their admiration. You’ve even embedded lots of quality Flash animation and JavaScript tricks. Yet, a search engine spider is a robot which only sees that there are some images on the page and some code embedded into the ‘script’ tag that it is instructed to skip.
You know what? – these design elements are additional obstacles on its way to your content. What’s the result? The spider ranks your page low, no one finds it on the search engine, if no one can find you then no one is able to appreciate the design.
Thus, the things to understand is that search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
To help you save time, money, learn and understand how to get your site to the Google in an effective and efficient way, this Google SEO Starter Guide absolutely a must read. You can download directly from the link, it is Free read from Google that published on Nov 2008, only 22 pages.
Although this guide won’t tell you any secrets that will automatically rank your site first for queries in Google (sorry!), however, by following the best practices outlined in the report will make it easier for search engines to both crawl and index your content. If you are already an experienced webmaster, the guide can also refresh your “know how to” …
According to the study, currently, search engines around the world together receive around 400,000,000 searches per day. The searches are done with the help of keywords: as a rule, people type a short phrase consisting of two to five keywords to find what they are looking for. It may be information, products, or services.
So read this SEO Google Starter Guide and learn how to optimizing your site for Google because it will guarantee your appearance on the Ask.com results along with the other large engines of Google’s family (AOL, Netscape and Iwon).
Hope you enjoy working on your site’s modification … 
