The Story In a Nutshell
August 24, 2006 | Written by annliu | Filed Under Books
“I thought, at first, that he was kidding. But I found out he was not…”
You know Jay Abraham, right? He is a marketing genius and also a man has never before let ANYONE get into his private storage vaults - you can bet he hasn’t ever let anyone turn EVERY SINGLE piece of the worth-a-mint archived work he owns into Digital products.
But things changed …
Okay, this is how the story begins … The story of how Jay Abraham discovered that someone — someone he will only refer to today as “Mr. X” who had managed to “distill” ALL of Jay’s teachings to date, simply boil them down and pack them, drum-tight, into one single 400-page Master Marketing Manual …
This manual is a complete how-to that even Jay himself couldn’t figure out how to possibly make more powerful, more useable, or more … well, in his own words:“The Manual was good. Damn good!”
Here’s what Jay actually says about it …
“I was horrified — yet in a funny way, I actually admired the ingenuity and resourcefulness of what he’d done…
“And then I got my hands on a copy of the ‘book’ —
“I use that word hedgingly because it’s really a reference manual that any business owner, entrepreneur, marketer, or individual who wants to be such, should hold close, as a bible for successful marketing…
“There isn’t one wasted page. Not one paragraph of filler. Or one word of fat…”
Here are the things I want to share with you. I believe in the path to success, each one of us need a mentor to coach, advice and guide us to the right direction, right?
The first thing that Jay Abraham tried to teach me was the value of a customer. I don’t mean the lukewarm, wishy-washy appreciation of customers that most businesses have. I mean the intense insight that it is not new customers, but old customers, who are the key to growth and profitability.
Your Greatest Asset - Is Your Customers
The company does not exist that fully maximizes the potential inherent in its customer base. In fact, most business owners stubbornly refuse to change their ways when it comes to marketing to their existing clients. They are blind.
Jay Abraham began to pound me incessantly on reselling my customer base. He literally forced me to take steps that led to marketing programs that capitalized on our greatest asset - our customers, as well as those real benefits we are going to get by using Direct Marketing strategies …
I don’t want to leave you behind, so after got permission from Jay Abraham, I would like to share with you an article that excerpt comes from Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards
Here is the article - Direct Response Brings Measurable Results
So happy hunting … 
P.S. Incidentally, if you happen to get wind of a “Secret Jay Abraham Project” that everyone’s been talking about, but nobody really knows about? — Well, this is it.
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