Your prospects won’t buy things from you unless they trust you.
Read that again, because fully understanding that deceptively simple sentence is crucial to the bottom line of your business. If you can’t establish trust, you can’t make sales. Period.
You’ve heard that before. And while you can grow plenty of other things (vegetables, your hair, sea monkeys), maybe the whole idea of growing your business has so far eluded you.
You can get traffic to your website or your offline store, you can make sales. Maybe you can even bank a little profit, but sometimes it feels like there’s an invisible ceiling that’s capping your earnings. And if you could just break through that ceiling, you’d enter a new tax bracket. You’d take your business to the next level. You might even start enjoying a new lifestyle.
But nothing quite works.
You feel like a unicyclist sinking in a foot of mud – you try and you try, but you don’t budge an inch. You don’t move forward or back. You just stay stuck – working so dang hard but not getting anywhere fast.
So what’s wrong?
There is nothing really wrong actually, it is about back to the basic – you need to build that trust first, and then sales will flow in.
To earn that trust and get sales, here are some tips to help you achieve that.
Start a Blog
A blog not only gives you an opportunity to interact with your prospects and customers. It also gives you an opportunity to show value to your prospective customers. Blogging is a great way to help market or promote yourself or your business, product or service. Blogs are wonderful tools to help you establish yourselves as experts in a field or topic. When your prospects see what kind of help you give away or offer, they’ll be excited to become a paying customer.
Plus, blogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts.
Offer Great Customer Service
Whether it is your prospect contact you for the first time with a pre-sale question, or you have an existing customer who needs help from you, you need to provide prompt, professional service.
Interact with Prospects on Social Media sites
Social media is a great way to drive repeat business and to attract new customers. It helps you strengthen a relationship with a prospect during a long sales cycle. It is an awesome especially by using Facebook, Twitter and Google+. There you can interact one-on-one, as well as provide good information to others.
Follow Up with Your Prospects
The vast majority of people who come to your website are likely not return back again, that’s why you need to get their contact information so that you can follow up with them.
To get prospects contact information is a challenge task, usually this involves offering your prospects something valuable in exchange for their name and email address.
Example: You can offer a free report on your website, or if you have an offline store, you can offer prospects a chance to win something in a contest. Just to make sure that – in all cases, your prospects know you will be following up with them.
If your prospect or client mentions a special event, e.g. an upcoming wedding or a birthday, do remember to write this information down so that you can refer to it again later. Next time, when you see this person (either in person or even online), you can ask the person about the event. I am sure he or she will be impressed that you remembered – and your relationship will grow!
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