How to Create a Great Outline for Your Content Writing

One of the keys to creating a great piece of writing is to start by creating a great outline. And yet many writers completely overlook this step, particularly when they are writing short pieces like articles and reports.

However, creating a good outline ensures you focus your writing on the most important topics, which makes the piece more enjoyable for your readers.

So how to create this outline? Here are the few steps to take.

Step #1: Pick Your Topic

Let’s say you are already working in a specific niche, now you need to pick a topic for your article, report, ebook or other content piece. Obviously, you want to choose a popular topic.

You can do this by:

  • Looking at paid products (on sites like Click2Sell and to see what topics are selling well.
  • Check out niche forums and blogs to see which topics generate a lot of interest and discussion.

writingStep #2: Choose Your Primary Goal for This Piece

Once you have picked your topic, then you need to decide what your goal is for this piece. You can also decide the approximate length.

For example:

  • Is it an article for your blog? If so, what is the goal of this article? Is it to get people to join your list?
  • Is it a presell report? If so, then what is the goal? Is it to “warm up” prospects and get them to click your links?
  • Is it a paid ebook? If so, then what is the goal for it? Is it to give your readers in-depth instructions and encourage them to take action?

Knowing your primary goal will help you keep your writing focused on the goal.

Step #3: Do Your Preliminary Research

If you are not an expert in the niche, then you will need to do some initial research in order to determine the steps, tips or topics you need to cover in your piece.

Note: A simple keyword search (such as “how to teach a dog to sit”) will uncover hundreds of similar content pieces, so you can look at these pieces to determine which topics you need to include in your article, report or ebook, too.

Tip: If you are writing a book, go to and search for similar books. The reason I suggest you do that is because Amazon lets you take a peek inside the book to see the table of contents. These tables of content will give you plenty of ideas about what topics to include in your writing piece.

Step #4: Create Your Outline

Once you have a good idea about what topics to include in your content piece, now it is time to create your outline.

If you need guidance towards to how to get your topics into the proper order, just go back to your research and see how other people do, how do they arrange their topics. Otherwise, here are a few guideline in general:

  • Logical order – If you are describing a step-by-step process, then obviously your outline will list in a step by step order.
  • Beginner to advanced material, self-explanatory – Put the easier material at the beginning of your content.
  • Fastest results to slower results – If you are listing different tips or strategies, you might want to put in this order – from those that get quick results to those that take longer time to implement.
  • Mix of tips – Here you might put one or two of your BEST tips in the beginning and then put another one or two of your best tips at the end.

Next, you should assign an approximate word count to each section, which will help you stay focused on the most important parts of your content.

Finally, don’t forget to look at your outline to ensure that it helps you meet the goal of your content writing (such as preselling a product or teaching your readers a process). If your outline looks good, then you can start writing!

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