How to Make Your WordPress Blog Opt-In Page Successfully

You have heard about capture page? landing page? entry page? building a list? opt-in?

Opt-In page, sometimes also called an entry page – any page on a website where traffic is sent specifically to prompt a certain action or result. It is a powerful method to use in building a list in your niche.

Not only does an opt-in and entry page help you gather names for your list but it also helps you establish a web presence and provides you with an easy way to start working with the people in your niche as well.

However, before a single email is sent, a critical part of the process to begin with is you have got to get people on your list in the first place.

What is an Opt-in Page or Entry Page?

An opt-in page or an entry page is a page where the sole purpose is to collect your visitor’s name and e-mail address in exchange for a special report or course. Normally, no products are being sold on the page and there isn’t any other content besides a short sales page and the opt in box.

When visitors land on the entry page, they are prompted to enter their name and e-mail address in the opt-in box.

After they’ve entered the information, in exchange, they will receive their free gift or signup information via e-mail or they may be directed to a download page automatically.

Without having an opt-in page on your blog, most people would just read the special report or course and then forget about it entirely.

By capturing their information (with their permission of course), you can contact them in a few days to follow up on the report and begin to build you relationship with them.

Your opt-in entry page is the first step in your sales funnel that eventually leads to the list members buying from you, or buying an affiliate product that you recommend.

How to Make Your WordPress Blog Opt-In Page Successfully?

1. Offer Something of Value

When you set up your entry page, your goal is to get visitors to opt-in. People will not give away their information if all you are giving is a recycled PLR eBook or a report that doesn’t fit with their needs.

Thus, to build your opt-in list, you need to create something of value so they will be willing to opt into your list and receive your gift.

If you can’t create something yourself, outsource your writing project to others.

Remember, no matter whether you offer a report, a course or a free audio/video presentation to your list, you need to make sure that it really speaks to your niche because it will help you later got more opt-ins.

2. Convince the Visitors Why They Should Opt-In to Your List

To convince your visitors sign up to your list, you need to have a clear and detailed understanding of who you want or who are your target group, without that, you can’t craft a message that resonates strongly enough to spark interest and gain trust.

As I mentioned earlier, your goal is to get visitors opt into your list, so every word and element of the page should support that single action, if it doesn’t, it will lose it. Focused on the entire page is a must thing to do.

For an opt-in page, here are the essential elements absolutely must have, its no exceptions:

• The headline: It has to catch attention.
• The benefits: Tell by teasing with fascinating bullet points.
• The call to action: Tell people directly to sign-up.
• The opt-in form: Have a form for your blog visitors to sign-up.

Even though your entry page is only for a free gift, you should flex your copy writing muscles and convince the reader that they should opt-in. You should build up the value so that they are surprised the stuff you give away is free.

3. Use a Trusted E-Mail Marketing System

Email provides you the most direct line of communication for conversion to sales, it moves the conversation about your business or information product to a more personal environment — the in-box.

Gathering e-mail addresses is only part of the process, and email subscribers are the lifeblood of any online business.

Thus, to get you message delivered successfully to your list and build trust, a reliable and trusted email system must put into the place. For that, I highly recommend you to use AWeber.

AWeber lets you scheduling your email, create defined sequences to send to your readers. It also helps you build a strong foundation for your relationship with your new subscriber, no matter how busy you get, your new email subscribers are always well taken care of.

Remember, the purpose of your entry page is to build your list. Your e-mail marketing provider should be easy to use so you can get the most out of your list, that’s how AWeber can help you.

Opt-in Pages Made Easy

The easiest way to create opt-in pages for your blog is to use Premise Landing Page System for WordPress.

This software empowers you to quickly and easily build custom, graphically-enhanced landing pages without cost, code, or hassle. Plus, copywriting advice is delivered directly into WordPress for each landing page type.

It helps your blog makes conversion and search engine optimization a snap, so you can get back to focusing on your business. Also, it makes creating and split-testing opt-in pages very eaysy, and features easy integration with Aweber, Mail Chimp, and Constant Contact.

Check out Premise here.