How to Measure a Niche
March 17, 2008 | Written by annliu | Filed Under Affiliate Marketing Tips
One of the thing I do daily is to blogging around and read other Internet marketer’s stuff, if I find any of the posts are good, which can bring benefits to our MBA readers, I will share it with you here. After I read Diorex’s blog Diorex’s How to Measure a Niche Post from oooff.com.
I think some of the tips that he mentioned in the article in terms of the things to avoid or look for when you want to entering a new niche are really good.
Avoid -
· If you read the name of the niche and a few keywords don’t pop-into your head immediately, you should probably not pursue it. Just about any product or niche will have hundred or possibly thousands of keywords, but if you cannot come up with the 5-10 high volume searches immediately, I would say move on.
· Follow-up this brief brainstorms with Google searches and pay attention to the ads. Are you going to be competing against common every day brand names or a bunch of mom and pops? I would discount the top 3 names and focus on how hard it is going to be to break into the second tier positions. Don’t let 1 or 2 brand names scare you, but if you look in 5th position and it is a fortune 500 company, then I might be tempted to move on.
· You do not want to be competing against the manufacturers of the product, even if they are not brand names, if there are no affiliates in the space that is probably a bad sign. The reverse is true, if it almost entirely affiliates (like ringtones) then it is probably pretty crowded and as a little guy without a white label/special payout you are already off to a bad start
· Is it a product you know anything about? I don’t think that unmarried college age guys are going to be rockstars at promoting a menopause product or even a baby shower list. Look to your life experiences for things you naturally know a little bit about. Sure you can learn, but why set yourself up for a longer more difficult road.
· By the same token, I would also avoid things that have enormous keyword lists. Ringtones, DVDs, Books etc. It just means a ton of optimization and a much more difficult road to start with. If you are looking at more than 5-10 ad copies to start, move on. Try to group your keywords for similar themes, it makes testing easier and testing is where you should be making your money.
For the tips of what should look for in the new niche, read his entire article here.
It is a good read especially for people who are planning or wanting to start their business to a new niche market.
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