Experienced information marketers know that creating the product is only half the process. Learning how to effectively package the content to attract buyers is just as important as finding your niche.
No matter how high your hourly rate, you can only work a limited number of hours and you can only be in one place at a time. To make more sales and gain more income, you need to find a way to package your expertise that lets you profit from the same work over and over again.
What I mean is that the same pages of content/information that you wrote can be packaged in many different ways, packaging them in a form that makes the purchase easy. There are many different ways to do it, look over the following options and determine which method would be right for your niche and their needs.
1. Short Reports
Short reports are typically between 5 and 20 pages. They go in depth on a small part of a topic instead of giving a general overview like most large eBooks do.
With a short report, you are normally giving someone an actionable plan that they can use to fix an aspect of their life. Example, “How to Improve Your Golf Slice” and “How to Lose 5 Lbs this Weekend”. On the other hand, if you have a larger topic, you can breaking it down into short reports and offering them separately to your audience, this can be the great way to make more money and establish your authority in the niche as well.
eBooks can be anywhere from 30 to 200 pages long. They normally offer a more widespread look at a topic than a short report, but they have the potential for covering a lot more topic areas in the niche.
E-books are very fast to produce and are usually much shorter than printed books. However, because of the instant access – and usually because other bonuses are added to the purchase – the sales price is often much higher.
The advantage of eBooks is that they can be priced at higher rates than short reports. They are automatically delivered to your customers so they get the instant gratification of having the product immediately. eBooks can be paired with supplemental reports, audios or videos depending on the niche and how many resources you want to offer your customers.
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If you have a lot of information on a niche and feel that you can provide month after month of content, you can create a membership site. The benefit of making a membership site with your content is that you earn money each month from multiple members. Instead of having a one time sale for your content, you can earn from it continuously.
Your membership site can take many different forms. Such as offer weekly or monthly reports that can deliver directly to your member’s inbox. Or, host a forum where members can meet and discuss the niche. You can also offer training through a private blog. The options are endless!
To learn how to create and build your own membership site, Check out this blueprint , the course explaining the entire process of membership site’s creation. From getting quality content, to mastering the technical aspects, to marketing, everything is covered extremely thoroughly. The amount of time and money you can save following this blueprint is really remarkable.
Physical products offer you the ability to put something real and tangible in the hands of your buyers. Physical products are often marketed as “home study courses” which can be set at a higher price point than an eBook or a set of online videos. Although you will have to pay for the production of the book, the videos or the audio CDs, you can more than make up for those costs with your price point. With certain topics, physical products just make more sense.
Before you decide on your product delivery system, make sure to research your niche to see what the norm is. Figure out what would be best for your niche and proceed accordingly.