IAB Affiliate Marketing Handbook - Free
February 3, 2008 | Written by annliu | Filed Under Affiliate Marketing Tips
In 2006 E-consultancy estimated the value of affiliate sales to be above £2bn and increasing on average 60% year-on-year. Affiliate marketing is the ideal partner to online retailers as it works like a virtual sales team, paid only on commission.
Affiliate marketing has been using by online retailers and service providers widely. This business model has allowed them doing successfully towards to acquisition of new customers and helped consolidate brands’ positioning in existing markets etc.
Recently, the trade association for the internet marketing industry, the IAB (Internet Advertising Bureau) published Affiliate Marketing Guide that help you learn about every step of what and how to setting up an affiliate programme.
This guide is a great introduction and overview of the industry; it packed with information, advice and case studies, together with nice graphics. There are lots of highlighted information in terms of tried & tested techniques and strategies that help brands successfully manage an affiliate marketing programme.
Why don’t download affiliate marketing guide now and read it on your weekend? You will happy you did it.
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