Interruption Marketing vs Permission Marketing
August 26, 2008 | Written by annliu | Filed Under Email Marketing, Newsletter
Greetings All,
I hope you’re enjoying your weekend. I had a great one. I went to played golf on Sat and I hit 95, very cool 
But the weather was super hot in that day and the sun was very strong. Anyway, it was the best score I ever had since I started to play golf two years ago. After walked 18 holes under the sun, Sunday I just relax at home and pick up some of my readings.
Recently, I got many emails asked about Interruption Marketing vs. Permission Marketing.
After give it some thoughts, I would like to share with my readers and newsletter subscribers some of my understanding here towards to this two marketing.
Interruption marketing is traditional marketing. The goals of this type of marketing are to slipping in an advertisement for a product or service during your day that you did not explicitly ask for. It through interrupt the consumer in the form of TV, radio, newspaper and magazine ads, billboards, fliers, postcards, direct mail, telemarketing, infomercials and any other means to deliver their messages.
Read the entire article in this week’s MBA Digest
Till next time …
Cheers
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