If you haven’t read Eric Lander’s An Introduction to Log File Analysis for SEOs & Webmasters, you MUST read it, it is for all SEOs out there.
He says that if you are not actively looking and reviewing at your raw log files, you are missing out on some key data and reporting metrics even if you have the best web analytics software.
In the article, Eric goes through the various key metrics in the log files that are key in your log file analysis process.
When you think about web analytics, what do you really think of? The majority of people I know have told me all about their nicely designed dashboards filled with telling graphs, growth charts and tables that just wait online for them to view them whenever needed. While that’s all well and good – those reports are always coming out of page tagging analytic programs. The problem? Page tagging analytics has limitations, and some of those limitations are simply unacceptable for hardened SEOs and webmasters.
That’s not a knock on page tagging analytics either. Page tagging is a popular method of acquiring data as the ease of use and on demand availability of reporting all add up to make these tools a required resource. Log files for me simply help me go that extra mile. Read the entire article here.
