I don’t know about you, but for me, the more I learn about social media, the more I realize that I don’t know about it. It’s a monster of constant change, if you don’t keep up, you’ll be eaten alive!
Think of social media as a game, and the rules are always changing! Your general Facebook comments & status updates, blog posts, Tweets and much more travel across different platforms and reach millions of people each day actually is the word-of-mouth marketing in the social style. You are in fact doing influence marketing, you use your ‘personal power’ and influence on the social web.
By saying that, Klout Score measures your online influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks to measure:
- True Reach: How many people you influence
- Amplification: How much you influence them
- Network Impact: The influence of your network
Don’t worry about if you are not on the Klout or don’t know about it. There are ways (see below this infographic) to make “Online influence” with or without it.
Social media in all its forms has become something more than the optional step into the modern business model it used to be. It is mandatory now. So don’t rush, take your time, focus and concentrate, work on the quality of the content and conversation, soon or later, you will get there.