Affiliate Marketing: Let’s Talk About Traffic

Greetings All,

Did you know that according to the World Internet Usage and Population Data that as of there were approximately 1,262,032,697 online as of November 2007?

Stop and think about those numbers for a minute! There are more than 2 billion people online right now… that’s pretty amazing, isn’t it?

Now think about this - of those more than two billion people, how many of them have stopped at your Website and/or purchased one of your products or services?

Ok, when you’re just get to starting in affiliate marketing, one of the most important things you need to learn about is traffic – specifically what it is and how to get it.

Why? Because as an affiliate, your job is to find people who want to buy the products you’re promoting, to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a website where they can buy the product.

But, there’s a serious problem with using this method - anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the product at the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before they are making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s website, the ones who don’t buy will disappear forever. (And neither you nor the seller will benefit.)

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

So in order to gain traffic and know who your visitors are, here’s the solution:

1. Write your ad and send prospects to a well-written Squeeze Page – YOUR squeeze page.

A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information.

Squeeze pages should be simple – no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page. How do you convince prospects to give you their contact information? By giving them information that is what they’re expecting to find and that’s useful to them.

2. Offer them an incentive to attract your visitors to give you their contact information. The incentive could be a free report, a free newsletter, an audio or video product - just make sure that it’s related to the niche or affiliate product that you are promoting. If you don’t have time to create your own, those Affiliate Tools definitely is your choice.

3. After they’ve opted in to your Autoresponder, then send them to your affiliate sales page.

4. Follow up with them on a regular basis through using email marketing to get your stuff out, you can write mixing good information, give away free bonuses from time to time and promote additional affiliate products.

It is a repeat process, once you have making money from your first affiliate product, move on to the next and then the next and the next one.

The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a “system” and it runs “almost” on autopilot.

However, remember this - there is NO SUCH THING as a business that runs 100% on autopilot – and don’t believe anyone who tells you about it.

Any business – real business – takes work and effort.

But setting the system up in this way, your autoresponder does the majority of the work, and you will only need to do some simple updates and make sure you keep fresh information flowing.

On the other hand, after you made first sell, you want your customers stay with you and buy more products from you later on, you want to close to them, provide them the best service and build good relationship with them.

In order to do so, this flexible, easy to use and completely customizable web based Live Agent can really help you work more efficiently in terms of communication flow, customers retain, live support and interaction between live person to live person.

Once your customers are satisfied with your services, products and support, they will come back to your site often, and they may also tell their friends or recommend your services to other people, after time being, eventually, your website traffic will increase.

It is works like cycle; the most difficult part is at the beginning stage, once you overcome that hurdle, you will see the statistics of your website traffic will change dramatically.

Till next time …

Cheers
Ann