Greetings All,
How is your week goes? It is great to have you be here with us, hope you find this week’s digest helpful.
Let’s do our weekly catch up first:
* How to Multiple Niche Streams of Income
* Blog Submitter Explode Your Traffic and Profits
* Keep It Real and Add Value for the Reader
* Are You Social Media Marketing
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If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.
The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they’re eating up your revenue), otherwise you’ll have a problem.
The good news is an autoresponder, which is an inexpensive or even free method of quickly responding to emails. It helps you automatically respond to incoming emails as soon as they are received.
Autoresponders are an effective and powerful marketing tool, it allows you to make contact with thousands of
potential customers. This is an invaluable asset toward considering how many potential customers you usually have contact with before you make an actual sale.
No matter what are the latest technology and marketing trend goes, for many different reasons, emails are still the essential to your business. Most importantly, these invisible email voices give you their feedback about your website for free! But the thing is if you spend all your working hours answering these emails, how are you supposed to run your business? That’s why this week’s MBA digest is focusing on autoresponders.
There are a number of good reasons why you need an autoresponder besides just answering your email.
For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles – all of this can be handled by an autoresponder (this is the one I am using). Additionally, you can also advertise your business and then build stable relationships with your customers as well.
Autoresponder is a program vary from software that runs with your email program to a specialized script that runs on your web hosting company’s server. This kind of script may use a web page form or simply operate with your email account. It is programmed to send out a standardized message whenever an email is received, the message is sent to a particular script or email address.
Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages at predetermined interval of time. For instance, you can set your autoresponder to send out a new message every the other day for as long a period as you desire.
Speaking of where to find autoresponder service, actually there numerous companies are offering that, some of them are free of charge. Like Kiosk, a website hosting company, they provide autoresponders as a free service.
If this is not the case with your web hosting company, there has companies that offer this service for a small fee, such as a Aweber.
To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message.
It’s a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed. Of course, like everything in life, there are some rules and guidelines to creating a signature, you will find the requirement from the program that you are using.
Whatever the topic or subject you want to send to your customers, you need to make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning.
In terms of how to be creative and use autoresponder in more profitable ways, let’s look at this example:
An interested visitor who has been strolling through your site for while has finally come to about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, and your sale is dust – unless you have had the foresight to
utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.
Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Following are few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer:
1. Publish a Newsletter
Certain quality autoresponders, like AWeber will help you manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.
2. Publish a Newsletter Only for Your Affiliates
Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.
3. Write Reviews
Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.
4. Distribute Your Articles
Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If you’ve written fifty articles, put them on separate autoresponder accounts, create a master list that contains the titles of each article, the autoresponder address, and a brief abstract, and then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, this way can help you increase the number of writers who are represented in your article list.
5. Create Mailing Lists 6. Automate Your Sales Process
Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. You can put your autoresponder address in your ads where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.
7. Distribute Advertising
Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.
8. Distribute an Email Course
Each day or once a week, have your autoresponder send out another lesson. The things that you need to be sure is that each lesson shall has quality content – not a sales pitch. Your content will do the selling for you, and it will do much more effectively.
9. Automate a Reminder
After visitors has completed your course, you can automatically send them a reminder. This will increase the
possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.
10. Distribute Free Reports
This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.
11. Offer a Trial Version of Your Product
Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.
12. Link to Hidden Pages on Your Autoresponder
For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of them. You can also inform your site visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.
13. Use an Autoresponder on Your Order Page
Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.
14. Put Your Links Page on Your Autoresponder
The number of links should depends on yourself, they shall be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of the page.
Now that you have proof that autoresponders can be used creatively, it is time for you to come up with some brilliant ideas of your own.
Till next time – promote & prosper!
Cheers!
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