Greetings All,
Time past fast, June almost gone … how are you doing?
If you’re still reading this, you’ve demonstrated a sincere determination to succeed. This is where you can start planning and developing your own mini ebooks on the fly.
You’ll be one major step ahead if you’ve already go through of our previous action guide, identified the target markets and affiliate products to promote.
As a guideline, here are the topics that will never fail to attract potential customers:
• Making money
• Saving time
• Health and fitness
• Self-improvement
• Hobbies and interests, etc.
And in general, people are always looking for information on :
• Solutions to problems
• Improvements to current situations
With these in mind, today I will show you the fast tactics on where to find specific ideas (i.e. what to write about) that are targeted to the chosen market, for your mini ebook’s theme.
This ensures that your ebook will be desirable, demanded and downloaded!
Here’s a quick format to doing that:
• You must first determine your target market.
• Have a suitable affiliate product ready to promote.
• Decide what specific topics to address that answers the needs of the market in question.
• Check if there’s a demand for these topics!
• Create your mini ebook offering good, quality content.
• One more thing. You must entice your readers to take further action, i.e. clicking through to the affiliate website. This can be achieved by NOT offering all the information for free, or by putting strong emphasis on product benefits. Push them to FIND OUT MORE by visiting the site.
The following are 4 of the fastest methods you can use to find out what your market WANTS to learn and read more about:
1. Keywords
It is similar process on finding targeted markets, keywords are vital to knowing what people want.
Define your keyword research to a specific topic instead of a general area. For example, “make money” is general as compared to “make money with eBay”.
Or let’s say I’ve targeted the market of online entrepreneurs (which is huge by the way). What’s a suitable and pressing topic that these people are searching answers to? An example would be to build their opt-in list.
Here are the Free SEO Tools you can use for conduct your keywords research.
To get better keywords or keyphase search results, tools such as WebCEO or IBP or Keyword Elite should be in using.
The main objective of any search engine is simple – to provide relevant and targeted information for searchers. And you’re gonna use this to your advantage.
2. Forum and discussion boards
Forums and discussion boards are exactly what their names imply.
You’ll find what I call “cluster markets” of like-minded people ‘hanging out’ there. For example, people who are passionate about Internet marketing hangs out at the Warrior Forum.
Seek out high traffic forums and discussion boards related to your target market using this method:
• Do a search (not again!) for “your-target-market forum + discussion board” as in “affiliate marketing forum + discussion board”
• Check http://www.alexa.com for their traffic ranking. The lower the number the more traffic it gets. This is important, as you’d want those forums and discussion boards that are active and well participated to get ideas.
Aha, get ideas! Once you’ve identified these places, visit and participate in them. Look through the most mentioned topics and ‘hot threads’ (actively replied to posts) to see what are the hot and popular topics.
Model your mini ebook on them and roll in the money!
Note: As you’ve already identified the market, e.g. Affiliate Marketing through the general forums, looking at ‘hot threads’ narrows your search to sub-topics.
3. Surveys
Another proven way to get a ideas for your ebook topic. This works best if you’ve already got an ezine or opt-in list of your own to start with. Or again use the forums to conduct such polls.
Survey your subscribers to really pinpoint what they need information on, be specific. This will be to your advantage in deciding what to write on.
One way to encourage response and ensure a successful research gathering survey would be to offer incentives for participation. But be prepared, some would fill in any answers just to get your incentive (which is a good thing if it’s a mini ebook of yours 
)
4. Look offline
Many Internet marketers fail to look offline, it’s ironic I know. The real story is the offline world is the ‘starting point’ you should research on!
The demand offline ‘spills over’ online. Say that again? People come on the Internet to search more information on either what they couldn’t get more of offline, or for instant gratification on what they already want.
The easiest way you can get an idea is going to a popular bookstore like Borders.
Flip through the magazines relating to your market – what’s being wrote on? What’re being advertised? What’s on the cover? Which magazines are place OUT FRONT (normally the better selling ones by the way)?
Or look at the weekly, monthly best sellers. You’ll see a certain trend developing! How about your newspaper or TV? TV ads and late night infomercials are one of the best research tools available to you anytime.
Heck, just go to http://www.borders.com, http://www.amazon.com,
http://www.twbookmark.com or http://www.ebooks.com if you’re short of time.
So do determine specific (or niche) topics within a general topic using the four methods I’ve listed above. You’ll get better results this way.
If you missed out our latest post, here is the recap:
* Computer Geeks Smart Productivity Guide
* Build a Pro-Website Tutorial Videos
* Facebook Tactics for Any Business that Wants to Thrive and Succeed
* Creating the Weath from Physical Products Promotion
* The Secrets to Ultimate Blog Profit Model
* WP 3.0 Upgrading
* Only Follow ONE Guru at the Time
Till next time – happy sharing …
Cheers
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