Greetings All,
Whether you celebrate the Ramadan or not, I wish you and your loved one a very happy and blessing the month and hope everything is going well with you.
In this week’s newsletter, I would like to share with you some of the keys to your products success. Before we process further, let’s do our recent post recap.
* Build a Powerful Squeeze Page Using any WP Theme
* Do Tag Clouds Help or Hinder SEO
* Rock Bottom Going Up Left Me in Tears
* How to Optimize Your Core Blog for SEO
* Do Few Things to Make Your Blog More Popular
* Optimizing Your Blog Theme for SEO
Ok, let’s get into this week’s topic – The Key to Your Products Success.
No matter you are going to Create a Mini Ebook or Physical One. The product you’re going to develop has to make a BIG promise in how it’s going to solve the potential customer’s problems.
Dan Kennedy calls this type of ads that you’ll use in selling the product “The Giant Promise!”, which means it has to promise such amazing results that it borders on unbelievable, but at the same time it must not be a false promise. This is a critical factor in how well your sales will go. “The Giant Promise” sells products like hotcakes!
Here are some examples that you can take into account towards “The Giant Promise”…
- Maybe you discovered a way to get listed at better than #1 at Google. So you write a report on how to do that. Better than #1 sounds almost impossible, yet it is. But you can do it by using press releases since news stories and press releases are often listed above the SERPs and sponsored listings!
- Maybe you discovered a way to dramatically improve ones Alexa ranking overnight. After you verified that it works every time or even the majority of the time, you document it, and then you can make that big claim in your promotions (maybe with a slight disclaimer).
- Maybe you created a squeeze page template that consistently converts 80% of visitors to a page. You start marketing “The Amazing Squeeze Page Template PROVEN to Convert 80% of Site Visitors!”
At this point, you may actually be saying to yourself “This is a lot of WORK!” Yes, it can be, but it doesn’t have to be, especially if you start with a PLR product.
Regardless, if you really want to make some money in the next 24 hours, you have to .. Eliminate all excuses and just create and market the product (of which a short report is generally the easiest to create)!
Get it down on paper, and then you can go back and refine it several times. You can ask several online friends to review it for you and suggest changes. However, rather than to make it perfect, it’s more important to get it written and get it into the marketplace first. As you roll it out, you may want to offer review copies to a few people for reviews/testimonials. Based upon their feedback you can even improve upon the product, releasing an updated version as you do.
At the first you need to
“Focus on completion rather than perfection!”
Your product does need to be accurate, deliver tremendous value, and deliver all that you promise in your promotion. However, it does not need to be perfect!
When using PLR products, it is CRITICAL that you confirm anything taught in the product. Test everything and confirm the absolute accuracy since many people who create PLR products often create products on topics that they are NOT experts on. When you don’t confirm what these products teach and blindly pass that on, you are setting yourself up for failure and MASSIVE REFUNDS!
As you finish the product, one of the things to consider is pricing. What you can get for the product depends upon perceived value. However, for short, quick reports, which you can crank out in no time, I’m thinking that you want them to be so inexpensive that the purchase decision is a no-brainer.
Remember your goal; let’s say you target to make $1000 – $2000 in 24 hours. To achieve that, you want the price to be moderate so that your prospects not taking ANY risk.
Price your report at $2 – $27, and you can use Paypal to process the orders. If you price the report at $5 and worded your “giant promise” promotion correctly, you should easily be able to sell the 420 copies you’d need to sell to raise the $2000 within 24 hours. I said 420 units rather than 400 because you need to pay Paypal fees. I didn’t actually calculate the Paypal fees precisely, but rather rounded off the numbers.
But the first objection you might have is that your list (that you’d market to) is small? If it’s a small list, that is a legitimate concern, but also an excuse. Excuses only lead to failure.
If you have NO list, then you simply have to get creative, and use alternative promotion methods. That does require some creativity, and hard work, but you’re smart enough, and determined enough, to figure it out.
Below are some ways that you can effectively promote your product including:
1. Post to Twitter where hopefully you have a ton of followers. If not, set up a Twitter account NOW and begin building a list of followers. The quickest way to do this is to search on the name of some of the biggest players in your niche, and then follow the people who are following them.
Many of those people will follow you back, and you will honestly very quickly have a list of followers.
The reason this works so well is that many of the people that you’ll be following on Twitter have software configured to AUTOMATICALLY follow you back. So, just by following others, you gain a following.
2. Post to discussion forums. Whenever you make a post, include your signature file which spells out that giant promise!
3. Buy solo ads. For a list of places offering solo ads, ask for recommendations on Twitter. People love giving helpful answers on Twitter, and this is an ideal way to engage your followers.
4. Ask your Twitter followers to retweet your posts
5. Doing ad or article swaps
6. Blogging about your special
7. Posting ads to forums that have a free adverting section
8. Visit popular blogs in your market-space and comment on them where appropriate. Leave a tag-line that includes your giant promise.
9. Create or have created a few banners that include your giant promise. Use those banners on forums where you are allowed to not only leave a url and title but also an image. Images have been proven to increase your click-through rate, probably because they draw the eye to the link, and spell out a reason to click.
10. Write an article on the central theme of your product and post it to as many article directories as practical. Using an article submission service such as my favorite, Content Croorer to speed up the article distribution process.
11. Email online friends that you have a genuine relationship with. Explain both what you are trying to accomplish (and why) and also ask them directly for the order.
12. If you are a member of email discussion lists, read though a few recent issues and FIND a post that you can comment on. Include a sig file as appropriate. This sig file MUST include your giant promise.
13. Edit any of your sites where you have ads and change those ads to your “own product”, add your banner and your giant promise.
14. Take advantage of underutilized real estate on your site.
15. Look through your log files to see which pages are getting the most traffic! Consider putting temporary ads across the tops of those pages!
16. Change your email signature file to include your latest promo and giant promise.
17. Register at FaceBook and set up your own group – specifically centered around your new product. Start following others on Facebook, and as you get noticed, you will quickly develop a following.
Invite each of your followers to join your Facebook group. This allows you to send messages directly to group members via the Facebook platform.
You are in-effect “building lists” on Twitter and Facebook, but NEVER refer to them that way. The sites are all about social networking, but since you can easily get your message in front of them, this can actually be even more powerful than building a list.
18. Run a sale! If you have a product of your own that you’ve been selling for a while but sales aren’t zipping along, run a sale where you offer the product at deep discount. If the product is a quality product, that should generate some immediate cash flow.
If you really do need the money that urgently, the first thing you absolutely must do is to get over is your excuses. Acknowledge that you may need to stay up 24 hours just doing forum marketing, and building your following on Twitter if necessary, but that you can do it. Pull that all-night if necessary so that you can get seen in enough places!
You simply have to get into action. As Albert Einstein said, “Nothing happens until something moves!” That means you must get into action!
Till next time – Stay Blessing 
Cheers!
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