Greetings All,
How are you? This issue of MBA newsletter suppose to be published last Tue, due to I got caught up into an urgent assignment, so it has been delayed one week. Anyway, hope everything is going well on your side.
Let’s do the first thing first – weekly recap:
* Video: Monitoring Analytics to Build Your Blog Content
* Multimedia Powered Email Marketing Enhance the Engaging
* Video: WP Blog Page Speed for SEO
* Video: Optimize Your WP Blog with Free Plugins
* Produce a Better Blog and Gain Daily Massive Traffic
You’ve probably been told many times that when it comes to Internet business, content is king. In order to really grasp this concept, it’s important to have a deep understanding of WHY content is so valuable.
Whenever Internet users sit down at their computers looking for information on a topic, most of them just go to a search engine and enter a targeted phrase that describes the information they are seeking. The more targeted content you offer your readers, the greater the chance of people finding you for the various phrases they enter.
Creating original content is much cheaper than a pay-per-click campaign or other forms of paid advertising. Plus, the effect of great content tends to multiply all on its own, unlike paid advertising campaigns. But in order to do that, you need to understand what are good and great content all about.
It’s true that you don’t have to be a terrific writer to provide great content to your readers. If you have read our previous writing tips, you know write an article and produce content for your site or blog is really simple. You need to understand what great content is – especially when it comes to Internet users. Unless you’re in a very formal market (scientific, legal, etc.), here are some guidelines to help you find good content. Make sure your content is:
• Approachable: Generally speaking, articles and other relationship building content have a conversational tone. They’re not formal essays, but a kind of one-way discussion to connect with your reader. Writing should be empathetic toward the reader’s problems and provide useful solutions.
• Informative: Your content should be designed to inform your readers, and yes, it’s okay to add some self-promotion or product recommendations where very appropriate. Include solid tips with real information and examples.
• Show Expertise: Be a confident expert. No, you won’t be writing all your content, but you can guide your writers on what to include in the content and ensure you’d be proud to share every piece of content you put out there.
• Reader-Friendly: Online reading can easily cause eye-fatigue. Your writers should write in short and simple to understand sentences and paragraphs. They should break things up a bit by using focal points such as headlines, sub-headings and bullet points.
When you understand what goes into good content, it’s much easier to guide yourself or your writers (if your outsourcing your writing assignment to others) to produce exactly what you need.
So, if you want to outsourcing your writing project to other, below are the guideline towards how to find the right person for the job. Remember the most important thing in the process is that the person you are looking for is going to be writing for you, and essentially representing your business. You should feel comfortable putting your name on the work he or she produces.
• Request writing samples. This will give you a feel for how they approach different topics, the effort they put into making sure the content is informative and how they engage your readers. It will also show their understanding of the subject. And make sure you let your potential writers know that article rewriting software is completely unacceptable and cause for termination of contract.
• Request references. Ask your potential writers for references. You can also ask people in your networking circle if they have used this particular writer or service before. Were they timely? Did they follow directions? Was the end result satisfactory?
• Test their work. Give the writer or service a small assignment to see how they work. Do they take constructive criticism well? Do they make certain by asking questions before starting the project, if needed? Do they need hand holding throughout the entire process or do they complete the project with very little extra direction?
Think big with all your content creation, visualize and see how much more reach you can have to your target market. Get them to trust you and talk about you, not to mention the credibility you gain from others in touch with the same market as you.
Till next time – happy sharing 
Cheers!
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