Greetings All,
If you are using wordpress CMS platform as your website or your blog, this great Broken Link Checker is a must have plugin you need to download and use it. It helps me discovered 46 broken links (in this website) and of course I get them all cleaned up. And now visitors (I mean human visitors) whoever come to marketingbyann site, they will have no trouble navigating the site and they can find what they are looking for.
I spent my last weekend worked on the mess and get those orphaned files which are no longer included or linked to from anywhere and just clutter my hosting space. So happily to say that this site is broken link free and it doesn’t have any usability problems anymore. I wish I could discover this little tool earlier.
From SEO point of view, broken links are not only cause your site has visibility issue, they are also a serious usability problem as well, and most especially for human visitors.
Speaking of broken links, they are a common scourge for webmasters, especially with large and dynamic sites. It means as a result of moving, adding, changing or deleting pages and after reorganizing the folder structure, such includes can become “broken”. If this happens, then pages will not display or function the way they are meant to.
As human visitors; when they visit your site, they are looking for specific information and have arrived at your site to seek it out. Once they meet a broken link, the first impression a visitor receives when coming to such a website is that the design is unprofessional. Serious customers will not waste much time considering what the reason for this is, most probably they will just leave the site and may never return to your site again! They will return to the search engine’s result page and move on from there to your competitor’s site.
On the other hand, a search engine robot will not be able to access a page that is hidden behind a broken link. Most robots, however, will not stop spidering your site when they meet a broken internal link, provided they have some other links to follow. But if the broken link is intended to point to a strategically important content page, the page won’t be indexed and the problem then becomes more serious, which is not good for the site optimization.
From visibility point of view, broken external links are not as critical as internal links; rather they state problems for the visibility of the site or page they’re pointing to.
To ensure all the broken links were cleaned up, I also use the best site quality assessment Web CEO to Auditing and Improving the Site to make sure the quality of the site is under well maintained, because this site is so large, the entire auditing process did take me lot of time. The good thing is it helps me be able to detecting and troubleshooting the two principal factors that ultimately determine my site traffic and visitor conversion: site visibility and usability, which is great. 
If you ever implementing any SEO campaign for your own site or for your clients, or you never do it but you have some knowledge about how seo works, you may know (or may not) there are actually two types of audience come to visit your sites, which always split into human visitors (the “visible” audience) and search engine spiders (the “invisible” audience).
If your site isn’t initially spider-compatible (has broken links, lacks META and TITLE tags and other elements important for the search engines), it means you’re having visibility problems. So what you need to do is to close these gaps as soon as possible before starting with the advanced refinements suggested by any SEO advices.
After you’ve removed all errors and breaches that could potentially damage your visibility, you also need to pay attention to usability flaws: missing or incorrectly displayed images, missing JavaScript includes or CSS styles, broken links (these can frustrate not only spiders but human visitors also). These types of usability problems appear in your site by not displaying or functioning correctly.
But this is likely not the case for a human visitor; when human comes to visit your site, they are looking for specific information and have arrived at your site to seek it out. Once they meet a broken link it is very possible that your human visitor will leave your site immediately, never to return. They will return to the search engine’s result page and move on from there to your competitor’s site.
If you want to your site perform better towards to search engine optimization, bear in mind that maintain a site’s quality level to avoids visibility and usability problems is very important. Web CEO can help you get everything done.
Speaking of the site visibility and usability, if you are not satisfy or happy with how your website or blog looks, or if you are tired of looking around for help, or if you are looking for guidance so that you can take your blog or website to the next level, or if you frustrated with your site structure’s consistency, Revolution Themes Two is definitely the place for you to check out.
Come to the other internet marketing issue, building lists of buyers is the holy grail in internet marketing. I’ve preached for years that the money is in the list, and also emphasizes many times in regarding to the importance of leads generation, however, understand that build a ‘Real Buyer List’ to achieve the real results that you want takes time, see how this guy helps you Build a Quality List.
Finally, becoming an affiliate marketer is a dream of many because of all the benefits that this type of business model offers. If you are the one who want to tap into this industry but don’t really know or clear where and how to get started, information in this 5 Days Cash Machine Review can help you make right decision.
Hope you learn something from this week’s newsletter.
Till next time – Keep Smiling 
Cheers
Ann
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